This role is responsible for leading the development of Pest Control sub-category via product development and marketing communication, to better drive brand awareness and desirability, optimize consumer journey and engagement, launch and relaunch products successfully by driving traffic to online and offline, improve conversion to achieve brand business goals.
Essential Duties and Responsibilities:
61 Responsible for subcategory business P&L. As key coordinator to collect channel requests, monitor performance, analysis business and tracking feedback
61 Work closely with cross functions like sales, channel, media, supply chain etc. to drive gross sales, market share
61 Fully understand consumer insight, brand vision, positioning, blueprint and business target, to develop innovations OTIF by closely communication with cross-categories & global headquarter
61 Manage and monitor sub-category brand contents delivery including global content adaption, local content production with high standard quality
61 Portfolio management via efficient communication with CMKT, Sales, Finance and SC to optimize current portfolio DPM and deliver future roadmap
61 Initiate business driven communication strategy and plan to deliver brand, product message and meet media and business KPI. Work with Media and agency to allocate budget phasing and KPI setting
61 Set brand guideline for local owned media content, social and KOL, KOC content by deep familiarity with competitors, consumer insights and category benchmark
61 Socialize the storytelling of product, ensure consistency, efficiency and virality
61 Deep analysis on key social platforms, especially for RED and Tiktok, to deliver innovative idea and strategy to improve media efficiency
61 Collaborate and influence across the organization to drive IMC results and achieve brand goals. Interacts with the cross-function teams
Required Skills / Experience / Competencies:
61 Over 8 years of relevant working experience
61 A minimum of Bachelor’s degree
61 FMCG NPD & IMC Marketing is a must
Preferred Skills / Experience / Competencies:
61 Strategic mind set, understands the strategic & tactical nature of the business
61 Demonstrate ability to manage up and across organization
61 Multi-function and multi-tasking abilities
61 Manages executions diligently, with keen attention to details
61 Values others, and cultures
61 Self-starter and Acts with integrity
61 Analytical skills
61 Strong ownership and leadership
61 Solid knowledge of current social environment and internet technologies
61 Strong Computer skills, Microsoft Office
Job Requirements:
61 Full time work, overtime is expected
61 Travel will up to 10% of work time within country
Benefits and Culture:
61 Ongoing training and development
61 Family-owned company, with a family feel
61 Be a member of a company championing a better world through sustainability and environmental protection measures