Purpose of the Position: 61 Understand customer cover glass brand promotion needs to inform attractive commercial offer and effective engagement strategy 61 Give *** a competitive edge to mitigate gross margin erosion 61 Maximize the benefits of digital toolkit to streamline commercial operations
Key Responsibilities: 61 Consolidate key account branding/marketing promotion requests and maintain a master marketing calendar with key year-round events 61 Act as the interface to coordinate support needed from Marcomm & commercial teams 61 Generate consumer insights via account team reports & market research refresh 61 Be the go-to-person to maintain product demo & promotional material 61 Streamline misc. business processes via digital tools (e.g. Salesforce, PBI) & drive implementation with support from PMO team and account team leaders
Education & Experience Requirements： 61 At least 2 years' experience with B2B product marketing, preferably in the upstream consumer electronics industry 61 Demonstrate experience with creating business value via different marketing activities 61 Experience with streamlining business processes and driving digital implementation 61 Bachelor’s degree in marketing, Branding, Market Communication or related fields
Required Skills 61 Interests and experience with B2B product marketing 61 Knowledge about consumer electronics industry and its value chain 61 Ability to understand customer needs, pain points and translate into effective marketing ideas 61 Ability to teamwork, influence cross functionally and drive coordination and collaboration 61 Understanding of Salesforce and PBI as a platform 61 Proficiency in business English writing and speaking
Desired Skills 61 Direct experience participating in marketing promotion in the consumer electronics industry 61 Understanding of the B2B commercial processes and ability to articulate business needs to IT 61 Ability/experience generating marketing leads that has the potential to turn into incremental business revenue 61 Ability to drive adoption of enhanced system, including usage tracking and identify areas for improvement 61 Effective presentation skills (PowerPoint, word, excel)
Soft Skills 61 Resilience against delays and set-backs due to complex team dynamics 61 Passion and strong desire to create impact 61 Detail-oriented
