工作职责:
Main Purpose and Job Scope
Marketing & e-Commerce
This role is to play continuously driving marketing brand building annual planning & execution, brand equity, consumer digital engagement, closely work with cross functional and partnership.
◆ Tiktok and social platforms: Digital annual planning, including Product RTB, content, short video, livestreaming and KOL/KOC.
◆ Communications cross ATL/BTL channel integration for brand building.
Key Accountabilities
Responsibilities and essential job functions include but are not limited to the following:
◆ Develop and implement Tiktok calendar to grow brand equity as well as business meet and exceed AOP target.
◆ Create insightful consumer campaigns – focusing on effective communication platforms. Responsible for relative creative assets, media planning/execution, GWP & product story, platform data analysis.
◆ Drive media efficiency and KPI monitoring.
◆ Good at video content development
◆ Communicate and influence with Partnership’s sales team, trade marketing to make sure the brand walking in the forefront and get benefit from platform resources.
Thought leadership
◆ Provide thought leadership in developing and operating Starbucks brand communication and business to explore the boundary
◆ Make strong data-drive recommendation to help communication media efficiency and business forward
Organizational leadership
◆ Work closely with cross functional teams, to integrate marketing into the comprehensive company marketing calendar and build complementary skills and leverage
任职资格:
Requirements
◆ Passionate and savvy in brand building and coffee industry
◆ Proven experience in launching and managing campaigns, esp in Tiktok and social media
◆ Self-motivated, results driven, strong learning agility and attention to details
◆ Strong analytical skills and business acumen
◆ Excellent English and Chinese both in oral and written