MAIN RESPONSIBILITIES 岗位职责:
1.Plan annual digital marketing strategy and brand development strategy.
2.Optimize Marketing contents & campaigns across various E-commerce platforms.
3.Manage EC ANP budget allocation & investment, continuously increase ANP spending efficiency, and accountable for ROI.
4.Analyze category/platforms data to identify digital trends, traffic acquisition opportunities and areas for improvement.
5.Collaborate with cross-functional teams, including Sales/Marketing/Finance, etc.

QUALIFICATION & EXPERIENCE 任职要求:
1.Bachelor’s degree in finance, business management or other disciplines.
2.Min. 10 years’ experience in e-commerce sales, trade marketing experience in FMCG is an advantage.
3.Proficient in e-commerce platforms (JD, Tmall/Taobao, Douyin, PDD, etc.) , solid knowledge on EC traffic investment & operation;
4.Sensitive to data, strong data analysis ability.
5.Proactive, organized and detail-minded, able to work independently under pressure within tight deadlines.
6.A good team player with excellent interpersonal, negotiation and communications skills
7.Fluency in English a must.
8.Strong business acumen and have a flexible and result driven approach on managing challenges and changes.