Ensure achievement of agreed targets/KPI for the assigned Area, in designated territory; Identify sales opportunities within designated territory; Acquire new customers by following the Nespresso B2B Sales Process; Selection of customers (prospects) via different tools and sources; Usage of SAP Customer on Demand (CoD) and recording all above activities into (CoD); Provide market intelligence to B2B HQ Team; Cold Calling and Visiting of selected prospects; Increase business with existing customers; Selling new machines to be placed in different venues within the customer’s premises and increase the average consumption of existing customer; Compliance with Nestlé and Nespresso business principles and policies including Nestlé trade policy, local Sales policy, local Trade Terms, Safety and legal regulations.