OVERVIEW: The Product Manager is responsible for the overall management and marketing strategy for designated products, supporting the span of the product’s lifecycle. This involves the creation of strategies and market plans which allow Kemin to grow the sales and profitability of the assigned product line(s), implementing a product development process, reducing product cost, and ensuring worldwide product standards. RESPONSIBLITIES: 1. Responsible for launching a new product line which is expected to be biggest contributor to incremental sales. This requires close collaboration with technical and commercial partners. 2. Setting product strategy and oversee product line life cycles from strategic planning to tactical activities. 3. Lead Product Innovation Process through new product concept submissions as well as championing products through the process to launch by collaborating with cross functional teams. 4. Execute product strategies and initiatives, set product and pricing strategy, as well as pricing and volume discount schedules to produce the highest possible long-term market share and profitability. 5. With consultation of marketing director, marketing staff, and the commercial team, develop, publish and communicate the annual marketing plan for assigned products. 6. Lead the development of communication plans (positioning, target, tactics) and packaging. Work with Research and Development and Technical Services to further strengthen product story through product research initiatives. 7. Conduct market analysis to monitor competitive products, sales, share and marketing activities; deploy category knowledge and understanding to the management of product lines. 8. Translate research data into product performance updates, technical bulletins, and sales/marketing materials. 9. Provide marketing expertise, support and education to the commercial team for successful sales outcomes. 10. Work closely with the global product management team to optimize efficiencies and synergies. 11. Create and make presentations to customers at the request of commercial team. QUALIFICATIONS: 1. Bachelor’s degree, preferably in one of the life sciences, (specific science background is dependent upon position/product focus) 2. 5-7 years of working experience including at least 2-3 years of product management experience. 3. Preferrable to have new product launch experience 4. Good level of working English and fluent in Chinese. 5. Experience as an effective project team player, leader, and motivator; and the ability to present ideas effectively and communicate well with peers and all levels of management. 6. A good understanding of the chemical and biological sciences as they apply to the production of company specific products; an understanding of the products Kemin sells and the technology used in the micro-ingredient nutritional portion of the industry. 7. Must be proactive, self-motivated, energetic, business-minded manager with a broad scientific/technical aptitude base who is able to provide product leadership, set priorities, delegate responsibilities, and meet timetables leading to the attainment of growth goals. 8. Demonstrated achievement of product sales objectives and financial targets.
