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Product Marketing Manager 产品经理
1.8-3万
人 · 本科 · 5年及以上工作经验 · 性别不限2024/12/18发布
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上海市松江区莘砖公路518号37号楼2楼

公司信息
上海途泰工业工具有限公司

外资(欧美)/150-500人

该公司所有职位
职位描述
Major Responsibilities
Duties and responsibilities include, but are not limited to:
Market requirement:
· Actively communicate with global especially Chinese customer center, to gather market trend and customer requirement, then provide feedback to Shanghai hub.
· Participate in customer investigation, regularly visit customer together with customer center to know and forecast customer needs.
· Monitor competitor’s market dynamics and new product development status, update reports regularly.
· Support business development manage to make R&D roadmap.
· Track and support business development, including solution and successful case sharing.

Product management:
· Be directly involved in new product specifications and follow the development of new products with R&D and operations.
· Contribute to the Product Life Cycle: stock management, forecasting, spare parts, etc.
· Act as a role of knowledge center about product, application and solution, be responsible for technical support, problem solving and product training to sales, after service and etc.
· Responsible for CPQ product selection and quotation system, including product type updates and maintenance, as well as customer support.

Marketing Activities / Product Launch:
· Prepare product launch package including marketing materials (leaflet, catalogues, customer value, video), applications guide, documents and manuals.
· Once the product is ready for launch, the PMM will organize, with anticipation, sales force training focusing on value-based sales approach, competitors benchmarking, market analysis and promotional activities (offline &online) as well as coordinate supporting activities internally and externally.
· Follow up product launch in collaboration with Customer Centers, following our standard procedures.
· Support marketing activities such as exhibition, tech days, etc. And lead the preparation work for the required exhibition products.

任务职责包括但不限于:
市场需求:
· 积极与全球尤其是中国客户中心沟通,收集市场趋势与客户需求并反馈至创新中心.
· 参与客户调研,定期与客户中心一起拜访主要客户,了解并预测客户需求。
· 关注竞争对手市场动态与新品研发状态,并定期更新报告。
· 协助业务发展经理制定研发产品路线图。
· 跟踪并支持业务发展,包括解决方案和成功案例分享。

产品管理:
· 直接参与新产品规格的制定,并与研发和运营一起推动跟进新产品的开发
· 参与产品生命周期管理:包括库存管理,趋势预测,备件管理等
· 作为产品、应用和解决方案的知识中心,负责对销售和售后的技术支持、问题解决、产品培训等
· CPQ产品选型与报价系统管理,包括系统的产品类型更新与维护,以及客户支持

市场活动/产品发布:
· 准备产品发布资料,包括推广材料(宣传册,产品目录,客户价值,视频),应用指南,产品文档和手册等
· 新产品上线前,产品经理将提前组织销售人员培训,重点是基于价值的销售方法、竞争对手基准、市场分析和促销活动(线下和线上),并协调内部和外部的支持活动
· 按照标准程序,与客户中心合作跟进产品发布
· 支持市场活动,如展览、技术日等,并主导所需展览产品的准备工作

Education & Experience
· Bachelor’s degree in engineering (preferred mechanical or automation)
· Minimum of 5 years in B2B industrial marketing, must be Automation related industry, or industrial tooling

Knowledge & Skills
· Mechanical and electrical knowledge
· Extensive knowledge of manufacturing, production methods and industry trends. knowledge of automotive industry will be a plus.
· Experience in tightening and spindle applications. Industrial assembly experience is a plus.
· Ability to read 2D/3D drawing (mechanic and pneumatic drawing including electric engineering flow charts)
· Very strong MS Office skills (PowerPoint, Excel, World)
· Very strong presentation/demonstration skills
· English business fluency mandatory (both oral and written)

Personality & Behavior Traits
· Very good communication skills, open to work in matrix organization, open to innovation and new technologies, international business experience
· Rigorous, organized, strong interpersonal skills.
· Must be a team player, quick learner with strong sense of responsibility and trouble solving skills.
· High self-motivation and independence and customer focus
· Possesses a positive "can-do" attitude, works effectively, demonstrates persistence and moves consistently towards
goals, having a solid work ethic that results in consistent accomplishment, and dependability.

教育和经验要求:
· 工程学学士学位(机械或自动化专业优先)
· 至少5年B2B行业市场经验,必须是自动化相关行业或工业工具

知识技能:
· 机械和电气知识
· 对制造业、生产方法和行业趋势有广泛的了解。有汽车行业知识者优先
· 具有拧紧和主轴应用经验,有工业装配经验者优先
· 能够阅读2D/3D图纸(机械和气动图纸,包括电气工程流程图)
· 很强的MS Office技能(PowerPoint、Excel、World)
· 很强的发布/演示能力
· 英语商务流利(口头和书面)

性格和行为特质:
· 良好的沟通技巧并乐于在矩阵组织中工作,对创新和新技术持开放态度,有国际商业经验。
· 严谨、有组织、人际交往能力强。
· 必须具有团队合作精神,学习能力强,责任心强,解决问题的能力强。
· 高度的自我激励和独立性,以客户为中心。
· 拥有积极的工作态度并勇于尝试,有效率,有毅力,坚持并完成目标,拥有坚实的职业道德以持续获取成果,并值得信赖。

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