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Product Marketing Manager 产品经理
1.8-3万
人 · 本科 · 3年及以上工作经验 · 性别不限2024/09/20发布
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上海市松江区莘砖公路518号37号楼2楼

公司信息
上海途泰工业工具有限公司

外资(欧美)/150-500人

该公司所有职位
职位描述
Major Responsibilities
Duties and responsibilities include, but are not limited to:
Market requirement:
61 Actively communicate with global especially Chinese customer center, to gather market trend and customer requirement, then provide feedback to Shanghai hub.
61 Participate in customer investigation, regularly visit customer together with customer center to know and forecast customer needs.
61 Monitor competitor’s market dynamics and new product development status, update reports regularly.
61 Support business development manage to make R&D roadmap.
61 Track and support business development, including solution and successful case sharing.

Product management:
61 Be directly involved in new product specifications and follow the development of new products with R&D and operations.
61 Contribute to the Product Life Cycle: stock management, forecasting, spare parts, etc.
61 Act as a role of knowledge center about product, application and solution, be responsible for technical support, problem solving and product training to sales, after service and etc.
61 Responsible for CPQ product selection and quotation system, including product type updates and maintenance, as well as customer support.

Marketing Activities / Product Launch:
61 Prepare product launch package including marketing materials (leaflet, catalogues, customer value, video), applications guide, documents and manuals.
61 Once the product is ready for launch, the PMM will organize, with anticipation, sales force training focusing on value-based sales approach, competitors benchmarking, market analysis and promotional activities (offline & online) as well as coordinate supporting activities internally and externally.
61 Follow up product launch in collaboration with Customer Centers, following our standard procedures.
61 Support marketing activities such as exhibition, tech days, etc. And lead the preparation work for the required exhibition products.

任务职责包括但不限于:
市场需求:
· 积极与全球尤其是中国客户中心沟通,收集市场趋势与客户需求并反馈至创新中心.
· 参与客户调研,定期与客户中心一起拜访主要客户,了解并预测客户需求。
· 关注竞争对手市场动态与新品研发状态,并定期更新报告。
· 协助业务发展经理制定研发产品路线图。
· 跟踪并支持业务发展,包括解决方案和成功案例分享。

产品管理:
· 直接参与新产品规格的制定,并与研发和运营一起推动跟进新产品的开发
· 参与产品生命周期管理:包括库存管理,趋势预测,备件管理等
· 作为产品、应用和解决方案的知识中心,负责对销售和售后的技术支持、问题解决、产品培训等
· CPQ产品选型与报价系统管理,包括系统的产品类型更新与维护,以及客户支持

市场活动/产品发布:
· 准备产品发布资料,包括推广材料(宣传册,产品目录,客户价值,视频),应用指南,产品文档和手册等
· 新产品上线前,产品经理将提前组织销售人员培训,重点是基于价值的销售方法、竞争对手基准、市场分析和促销活动(线下和线上),并协调内部和外部的支持活动
· 按照标准程序,与客户中心合作跟进产品发布
· 支持市场活动,如展览、技术日等,并主导所需展览产品的准备工作

Education & Experience
· Bachelor’s degree in engineering (preferred mechanical or automation)
· Minimum of 5 years in B2B industrial marketing, must be Automation related industry, or industrial tooling

Knowledge & Skills
· Mechanical and electrical knowledge
· Extensive knowledge of manufacturing, production methods and industry trends. knowledge of automotive industry will be a plus.
· Experience in tightening and spindle applications. Industrial assembly experience is a plus.
· Ability to read 2D/3D drawing (mechanic and pneumatic drawing including electric engineering flow charts)
· Very strong MS Office skills (PowerPoint, Excel, World)
· Very strong presentation/demonstration skills
· English business fluency mandatory (both oral and written)

Personality & Behavior Traits
· Very good communication skills, open to work in matrix organization, open to innovation and new technologies, international business experience
· Rigorous, organized, strong interpersonal skills.
· Must be a team player, quick learner with strong sense of responsibility and trouble solving skills.
· High self-motivation and independence and customer focus
· Possesses a positive "can-do" attitude, works effectively, demonstrates persistence and moves consistently towards
goals, having a solid work ethic that results in consistent accomplishment, and dependability.

教育和经验要求:
· 工程学学士学位(机械或自动化专业优先)
· 至少5年B2B行业市场经验,必须是自动化相关行业或工业工具

知识技能:
· 机械和电气知识
· 对制造业、生产方法和行业趋势有广泛的了解。有汽车行业知识者优先
· 具有拧紧和主轴应用经验,有工业装配经验者优先
· 能够阅读2D/3D图纸(机械和气动图纸,包括电气工程流程图)
· 很强的MS Office技能(PowerPoint、Excel、World)
· 很强的发布/演示能力
· 英语商务流利(口头和书面)

性格和行为特质:
· 良好的沟通技巧并乐于在矩阵组织中工作,对创新和新技术持开放态度,有国际商业经验。
· 严谨、有组织、人际交往能力强。
· 必须具有团队合作精神,学习能力强,责任心强,解决问题的能力强。
· 高度的自我激励和独立性,以客户为中心。
· 拥有积极的工作态度并勇于尝试,有效率,有毅力,坚持并完成目标,拥有坚实的职业道德以持续获取成果,并值得信赖。

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