Tmall Campaign and Activation Operation
61 Lead specific Tmall campaign planning, development, and execution. Play an active role in identifying better user experience, Brand-oriented curation, and sophisticated brand presentation on the Tmall platform.
61 Work closely with relevant internal departments, such as brand marketing, merchandising, and logistic team to ensure a smooth sales operation process and optimize the process if necessary.
61 Manage all materials including cross-selling and GWP promotion fulfillment.

Tmall Sales Target Achievement
61 Manage monthly, quarterly, and yearly sales forecasts and make sure the target achievement by launching marketing activation, applying for Tmall resources, improving the consumer experience, increasing traffic, CR, etc.
61 Initiate Tmall promotions and campaigns to drive traffic and sales. Daily basis communication with the TP operation team and Tmall platforms contact windows to follow up on action plans to achieve store sales targets.
61 Leverage brand marketing content assets, crossover / festival capsule on the Tmall store. Seek and negotion the resouce exchange.

Store frontend and backend Management
61 Coordinate with the brand marketing team to optimize the Tmall store wireframe, display and user experience.

61 Act as a conduit between the E-business team and multiple internal departments (including Customer Service, Logistics, ICT, Finance & Admin) and external Logistic Provider to manage strategic solutions aiming at enhancing website performance and meeting business objectives, with specific regard of:
o OX content
o OX user experience
o Support
o Returns
o Policies
o Packaging
61 Contribute to Customer Experience roadmap projects
61 Participate to the deployment and animation of the Ship-From-Store functionality
61 Coordinate the development of Omnichannel strategic roadmap, including the Project activities for implementing all the new Omnichannel features
61 Coordinate the Operating Fulfillment Model design for all the Directly managed E-businesses
61 Optimize all the E-Operations dataflows and processes, aiming at improving all the E-Operations KPIs affecting Customer Experience
61 Build up from scratch & Optimize proper E-Operations KPIs dashboards
61 Other store operation and e-commerce marketing-related tasks assigned by the line manager

Job Qualifications & Specifications
895-7+ years of E-Commerce operation relevant experience on well-known fashion brand
89Familiar with ECOM store operation, ECOM ECO-System in own channel and Market place platform, capable of campaign planning and product category management
89Rich experience of transaction data analysis to improve traffic and CR
89Good execution ability, able to work in a complex organizational environment.
Clear mind set and multi-task worker with priority, and constructive brief, effective feedback.
89Team player with patience, result driven, could work with different departments including brand, finance, logistics, legal, retail, IT, etc.
89Vendor and team management experience, able to motivate and improve efficiency
89Good English capability
89Fashion/Design or luxury management related background will be a plus.