Duties and Responsibilities:
Responsible for data analysis and the efforts on consumer insights and loyalty analytics:
- Use CRM system and database to monitor ad hoc campaigns and overall member dynamic tracking reports on daily/weekly/monthly basis, and responsible for system optimization, improvement and new function testing.
- Support on top brand JBP analysis to exchange resource for loyalty program operation and revamp.
- Responsible for top store member analysis on weekly basis to provide data-driven operational decision-making support.
- Convert customer insights into actionable recommendations to inform business deciders
- Monitor and research domestic CRM programs and provide benchmarking data
Qualifications:
BA/Master, good in English and Chinese
5+ years’ experience in data analysis and CRM related projects
Strong data analysis skill with proficiency in the use of SQL server database
Strong business sense
Proficiency in SPSS is a plus