PURPOSE OF THE JOB
61 Build dedicated strategy and marketing plan to drive sales for regions02
61 Resource and budget allocation with RSM for regions
61 Coordination of retail marketing initiatives in partnership with cross functions, retailers and sales team
MAIN RESPONSABILITIES
61 Regional event yearly calendar negotiation with landlord and retailors
61 Responsible for regional Event on-site exécution and performance
61 Responsible for regional Pop store plan & execution
61 Closely work with RSM and sales team to earn regional retail store resources (location/OOH/CRM/others) to maximize visibility
61 Store C3 stock & execution check
61 Marketing study with competitor tracking & reporting
61 Regional contract management

KEY FIGURES
61 By region sales performance & achievement
61 By region/door resources earn validation
61 Event on-site quality
61 Event performance & achievement
61 Monthly stock check qty & quality

RELATIONSHIPS
61 Internal: 02Cross Functions, SSC Team and KA
61 External: 02Retailers and Agencies
61 Team: All Team Members
PERSON SPECIFICATION
Key competencies:
Capacity to federate in order to get the best resources
Very organized and willing to work under pressure
Strong project management & communication skill
Drive for results
Business acumen
Integrity and trust
Be proficient in retail channel, especially Department store, Boutiques, e-retail.
Good knowledge to the retail cosmetics management environment
Hands-on daily retail management experience

Technical skills:
Excellent knowledge of trade(retail) marketing, branding and communications
Excellent influencing skills, ability to impart knowledge and inspire others
Strong organizing & coordination ability, able to consolidate company’s information & convert to competitive advantage in promotional material and programs
Experience thriving in a rapidly changing environment, where innovation and creativity in generating ideas for quick response is crucial.
Strong capability of communication, presentation and negotiation skill
Fluent level of English in oral, reading and writing
Strong data sense and good analytical skill
Profile :
5+ years trade(retail) marketing experience, premium brand background is preferred;
University graduate.