Responsibilities: - Strategy Responsible for establishing, planning and implementing the marketing & sales strategy for the allocated regional markets in accordance with the global division marketing & sales strategy, budget and efficiency targets. Define and execute “go to market” strategies that secure ABB's competitiveness - Targets Establish marketing and sales targets and ensure their achievement through regular oversight, definition and implementation of improvement plans as needed. - Sales activities Responsible for achieving assigned growth in orders, margin and related objectives for the entire product portfolio. Work with Front End Sales on evaluation of potential new and existing customers and their needs, leads the team in a proactive pre & post-sales approach with a focus on solutions. Responsible for leading sales support team to ensure an efficient quoting process, developing sales and sales support competence to get superior customer experience. - Marketing activities Responsible for the portfolios and positioning management, product marketing, strategic marketing plan for allocated regional markets on overall portfolio. Oversee competitive analysis and market segment definition activities. - Customer relations and satisfaction Drive smooth collaboration between LSUs, back end technical support and operation, organize effective SOP to ensure high service level to customers, continuously improve customer satisfaction. Secure robust and efficient sales support and RFQ process. Establish global alignment of the region support teams - Volume, profit, price and cost Identifies, monitors and maintains / exceeds the sales market price levels, evaluating pricing impact on the results. Ensures achievement of sales volume and product mix targets by setting appropriate price and margin for individual sales opportunities. Qualification Requirements: * Bachelor degree or above in Electrical machines, electrical engineering or Mechanical engineering. * 5 years managerial experiences in marketing & sales as a minimal. background in sales of motors and generators is preferred. * Strong customer focus mindset, systematic and target-oriented way of working * Excellent communication and interpersonal skills, including ability to develop and manage effective working relationships at all levels in a multi-culture environment. * Strong written and oral English skill as a must. * Good leadership and entrepreneurial mindset with the ability to spot original market/industry opportunities * Good application know-how, e.g. for Compressor, pumps and fan, Marine, W&W etc. * Flexibility for business travel