公司介绍
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch.
职位描述
Digital consumer education and engagement is gettting more and more critical for medical aesthetics brands to build brand aspiration and influence consumer purchase decision as well as clinics willingness to promote AA brands. Our compeititors are heavy leveraging social media, HCPs and KOLs in attempt to steal share with AA. It is a strategic imperative in AA China to win in consumer ‘top-of-mind’ and protect AA portfolio leadership in the market.
We are looking for a director level consumer marketing expert who has sharp insights in marketing dynamics and consumer trends, strong strategic thinking on business solution & brand positioning, and excellent cross-function collaboration and resource integration skills, strong FMCG marketing background (preferably from top FMCG companies like P&G, Loreal, El, etc.) and marketing expertise in social media content marketing (Redbook or Douyin).
He/she will take charge of defining overarching consumer activation strategy for AA portfolio brands (Botox, Juvederm, CoolSculpting and SkinMedia), ensuring effective & efficient media planning and execution, pushing for innovation on consumer marketing & customer collaboration, and mobilizing internal resources to achieve our business goal.
KEY DUTIES AND RESPONSIBILITIES:
Strong strategic thinking 30%– sharp insights in marketing dynamics and consumer trends, and solid consumer activation strategy for AA portfolio brands (Botox, Juvederm, CoolSculpting and SkinMedia)
Excellent execution 20%– ensure effective & efficient media planning and execution to protect AA brand leadership
Innovation at speed 20%– stay sensitive to market opportunities and be able to drive meaningful innovation in consumer activation by partnering with internal cross-functions (brand teams, AMI, ADI) and external customers, HCPs & KOLs
Influence 10%– have ability to work under pressure and influence management & peers to achieve our business goal
Mature management skill 20%– experience in managing larger team (at least 10 HCs), ability to set up clear business goal, effectively allocate tasks, and inspire team with confidence & leadership
职位要求
- Bachelor’s degree required
- Minimum 10-15 years in marketing experience (brand marketing, digital marketing, advertising and etc.),
- Experienced team leader to drive results.
- Experienced in planning and developing consumer activities
- Experienced in traditional business module transformation to digital marketing
- Process and project management skills
- Good negotiation and communication skills, team spirit, and a can-do attitude;
- Fluent in Chinese and English, both verbal and written
额外信息
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, *** (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.