1. Develops and nurtures relationships with customers, identifying new trend-setters and establishing solid relationships with them; 2. Makes recommendations on potential improvement of overall marketing drive for the segment to the Business Management; *** information point for the provision of know-how and data relating to the products and the market including but not limited for those products coming from the strategic marketing segment of the organization 3. Identifies and develops new customers 4. Collecting and providing all pricing related information to assist BU implementing a price policy in the relevant market and devises pricing tactics within specified guidelines 5. Assists BU’s drive for results and achievement of sales and pricing objectives based on the price policy and specified guidelines at the customer in terms of contribution margin, volume, customer share, bad debt 6. Coordinates an follows-up all activities with the customer as to new opportunities, product information, offers, orders, contracts negotiation and formulation, deliveries, invoice, credit terms, after sales service, claims, in close cooperation with the Customer Service Group 7. Efficiently customer management plan and reports to extract more value for LyondellBasell. Involves the CSR as a primary source of information to build a market intelligence report. Analyses and reports changes and new developments in the market concerning competition, customers, new products and services, sales methods and promotions 8. Develops strong relationships with key stakeholders and builds an effective network. Key stakeholders include: customers and internal interfaces such as business management, quality, technical service, supply chain, customer service, credit, tax, legal and financial services 9. To follow all company policy about product risk management. Work in collaboration with TS, Supply Chain in order to understand and avoid product risk. Follow directives and procedures from Lyondellbasell Product Stewardship Manager APAC & AFMEI. Follow up of claims in guidance with the policy for product risk management.