基于组织和业务需求，建立和实施部门总体工作内容和规划, 并执行具体的实施与落地，包含但不限于， Establish and implement the entire work content and plans based on organizational and business needs， including but not limited, 1. Strategies and channels 战略与渠道 1) 准确理解业务及组织发展需求，制定总体内外部市场沟通策略及方向。 Accurately understand business and organizational development needs, and develop communication strategies and directions for both internal and external channel. 2) 明确内外部沟通目标群体，理解和收集不同群体诉求，创建沟通平台、模式、内容框架，形成长期且有效的沟通机制。 Understand and collect the demands of different target groups, create communication platforms, models, and content frameworks, and form a long-term and effective communication mechanism. 3) 在既定战略下，制定具体措施，在内部加强内部凝聚力建设和归属感，在外部提供有效的工具、内容与平台，提升品牌认知并促进业务的持续合作。 Align with the established strategy, develop specific measures to strengthen internal cohesion and sense of belonging, provide effective tools, content, and platforms externally, enhance brand awareness, and promote sustained business cooperation. 2. Internal Communication 内部沟通 1） 在SCF范围内，规划和实施以团队凝聚力和文化建设为目的的各项活动。 Within SCF, plan and implement various initiatives aimed at enhancing internal cohesion and cultural construction. 2） 作为信息中心，协调内部组织，收集有价值的信息和亮点，以不同的载体和形式进行输出和宣传。 As an “information center,” through internal collaboration, to collect effective information / highlights, and promote them in different carriers and forms. 3） 内部平台中（Intranet、Yammer、企业微信）SCF内容板块的内容设计、征集、拟定和发布。 Design, collect, draft, and publish content for the SCF content section on internal communication platforms (Intranet, Yammer, Enterprise WeChat…) 2. Events & Trainings 活动与培训 1) SCF范围内市场推广活动的总体规划和具体实施（如代理商活动、客户活动、展会支持、产品发布会等等） Overall planning and implementation of marketing activities within SCF (as agent conference, salons, customer activities, Expo support, product launches, etc.) 2) 年度代理商沟通与培训的规划、内容设计、人员协调、活动实施。 Planning, content design, personnel coordination, and implementation of annual agent communication and trainings. 3) 活动后的跟踪及内容输出（新闻内容、活动报告、效果跟踪等） Follow-ups of all implemented events (press release, event reports, satisfaction survey, effect tracking, etc.) 4) 总体费用规划、合理编制、分配预算、控制支出 Cost budgeting and planning, reasonable allocation and very well cost control 3. Promotional Materials and CI check 1) SCF范围内市场宣传资料输出，引导内部团队或外部制作团队制作和交付相关物料， 如宣传片、产品样本、 宣传册及其它展示内容。 Release marketing promotional materials within SCF, cooperate with internal teams or external partners to produce and deliver relevant materials, such as videos, product samples, brochures, and any other kind of promotional materials. 2) 了解公司整体品牌及标识要求，保证SCF范围内传播内容及物料的正确呈现。 Understand the overall brand and CI requirements, ensuring the correct presentation of content and materials delivered within SCF. 4. 协助部门内部的其他关联性工作 Assist in other related work within the department.
Qualification and Experience 资历与经验 - 10年以上中大型企业的市场沟通与推广、市场策划等相关经验 - 有自主规划内容、主导执行大型市场活动的丰富经验和能力 - 非常好的沟通与协调能力，团队协作意识强 - 文字功底良好、具备自媒体相关技能，如视频剪辑、工具使用等 - 很好的PPT工具使用和演示能力 - 英语流利，可作为工作语言 - 个人形象专业 - More than 5 years of experience in marketing communication & promotion, marketing planning and related areas for large and medium-sized enterprises - Rich experience and ability to independently plan content and lead the implementation of large-scale market events. - Skillful writing skills and We Media skills such as video editing and tool usage etc. - Excellent communication and coordination skills, dedicated team collaboration awareness - Very good skills of PPT usage and presenting. - English as the working language - Good and professional personal image
Education Background 教育背景 - Bachelor’s degree or above, marketing & promotion related majors preferred. 本科或以上, 市场与传播相关学科优先 Work Experience工作经验 - 5年以上中大型企业的市场沟通与推广、市场策划等相关经验 - 工业B2B领域相对优先 - More than 5 years of experience in marketing communication & promotion, marketing planning and related areas for large and medium-sized enterprises - Industrial sector (B2B) preferred.
