About the role
The primary purpose of the role is to support and accelerate the pull through for Daou wines across China. The Luxury Sales manager creates, organises, and hosts events with the single objective of driving incremental sales through from Fine Wine retail, on-premise, E Commerce and Distributors. The role will also to help drive distribution and activation of Daou across all channels working hand in hand with the locally based Penfolds team and distributors. This role will also help to establish and manage high net worth (HNW) corporate/consumer relationships across China that lead to direct wine sales. Sales could come from relationships, distributors’ network/event’s needs, and recruitment to Daou members’ club, direct sales to staff and executive and corporate network. Build and host appropriate engagement / event plan across all Daou priority SKUs. Undertake additional responsibilities on conducting training for important trade customers and consumers.
- Drive interest & sales of Daou wines through the exceptional execution of events
- Support new distribution / listings for Daou by working from a targeted list of customers
- Achieve NSR, distribution and GP targets as agreed for nominated account base
- Develop customer relationships in line with agreed channel plan and commercial requirements
- To identify a target list for wine growth
- Establish a Luxury wine network internally and externally
- Accurate and timely reporting of monthly performance
- Liaison with Sales, Marketing, Merchandising, PR, Supply key stakeholders
- Attend trade tasting / events as required
- Achieving volume and financial targets with the team
- Build HNW and corporate hunt list
- Development of strong relationships with distributor partners
- Unlock opportunities via TWE partnerships and distributors/trade private customers’ network
- Manage execution of bespoke corporate plans and on-going luxury fine wine concierge program
- Host or support wine events, including with Brand Ambassadors
职位要求：
About you
- Tertiary qualifications in business, commerce, marketing, hospitality management or related disciplines
- WSET level 2 or 3 desirable
- Good experience in the Luxury Wine industry, with proven Luxury and national / key account management sales experience
- Detailed understanding of how to develop successful partnerships with Luxury customers
- Confidence and ability to deal with leading industry figures up to MW level
- Knowledge and capability to understand and leverage TWE winemaking assets
- Influencing and Commercial acumen
- Extensive contacts in the Luxury Wine industry and strong current relationships
- Hands on experience of working in a winery would be an advantage
- Minimum 5 years’ experience in wine sales or F&B general management at highest level
- Exceptional business acumen and ability to manage full P&L
- Entrepreneurial attitude, leadership ability and team player at all levels
- High level wine communication skills
- Strong and established relationships in China
- Speaks fluent English and Mandarin