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高级市场经理-血液肿瘤
4-5万
人 · 本科 · 5-7年工作经验 · 性别不限2024/11/12发布

中信泰富广场

公司信息
辉瑞投资有限公司

外资(欧美)/5000-10000人

该公司所有职位
职位描述
POSITION SUMMARY

Own big strategic brand strategy to maximize the new launch to achieve
earnings and revenues objectives; Define and Drive the portfolio or big
strategic Brand Strategy, drive the growth and lifecycle management, forecast
revenue and Opex, ensuring the realization of revenue and profitability targets
in China; Interface with WWT and global/local functional team as TA portfolio
(or big strategic brand) lead.



Assist the Senior Marketing Manager or RTAL to build marketing capabilities of
the product management team to achieve effectiveness and efficiency of the
business.



Responsibilities

Portfolio Management

* Develop the big strategic brand or portfolio strategies to optimize the
business, including big strategic brand plan or portfolio plan and its LRF, and
lifecycle management.
* Lead portfolio or big strategic brand growth initiatives, including
executing portfolio or brand strategies, managing compliance review, leading
development of the campaign and selecting best fitting moduels for the market
, leading and developing POA and execution and supporting to train field force
on product positionin and prioritization, supporting on tracking progress
towards target
* Cross-functional TA leadership – across Field Force, medical, legal,
regulatory, etc to get alignment
* Input to the country OP plan
* Interface with WWT to gain support
* Prepare report for global & country level internal communication


Organization Effectiveness and People Development

* Assist the senior Marketing Manager or RTAL to develop effective team
structure to support the growth of business
* Assist the senior Marketing Manager or RTAL to establish competency
requirement for every marketing position and performance standard for the major
market programs
* For the portfolio lead, develop subordinates through coaching and training
programs


Resource Management

* Lead team in the portfolio (or big strategic brand) budget planning and
control
* Input to allocate and manage in the portfolio budget(or big strategic
brand) , sales target and P&L


POSITION RESPONSIBILITIES

Accountable

Lead portfolio or big strategic brand strategies and plan Review and actively
contribute to brands plan and A&P allocation Lead the review of product life
cycle management strategy with cross function team. Review the key Campaigns
Development and execution, select best fitting modules for the portfolio and
brand needs Interface with WWT to gain support on relevant TA or brand For the
big strategic brand marketing manager Promo Meetings: Manage compliance review
of materials Develop promotional meetings strategy (with senior marketing
manager or RTAL)

s Validate brand-specific messages, design training (w/medical, regulatory)

s Develop awareness campaigns, congress content (w/ KOLs) in partnership with
Medical



Shared Accountability

Develop the OP plan and influence sales targets and brand A&P allocations
(with BU Lead, GCO , senior marketing manager or RTAL) Long-range forecasting
(with BU Lead, senior marketing manager or RTAL) Revenue adjustments, as needed
(with BU Lead, senior marketing manager or RTAL) Develop TA life cycle
management strategy with senior marketing manager or RTAL and WWT

s Develop effective structure with senior marketing manager or RTAL and BU
Head.

s Develop MKT team competency with senior marketing manager or RTAL



ORGANIZATIONAL RELATIONSHIPS

RTAL /Sales lead/Business Unit Leads (For big strategic brand, need to all
sales team) Global Cross Function Legal Lead Market Access Lead Medical Affairs
Lead Regulatory Lead GCO Marketing services, Business Analytics & Insights
(BAI)





EDUCATION AND EXPERIENCE

Qualifications:

Bachelor degree in Medical or Medicine, Master degree and MBA preferred
Proficient oral and written English 5-8 years marketing experience with above18
months SBM experience





TECHNICAL SKILLS REQUIREMENTS

Indicate the technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies (for portfolio marketing
manager, more requirement need on people manager roles):

* Demonstrates business acumen
* Acts decisively
* Seizes accountability
* Holds people accountable
* Grows-others
* Leads change
* Self-awareness
* Commits to “One Pfizer”
* Builds effective teams


Expect candidates to demonstrate these commercial /management competencies

* Marketing , Customer and Competitor Insight
* Marketing Execution
* Strategic and Operational Business/Marketing Planning
* Data analysis, interpretation and communications
* Performance and Program Metrics
* Exceptional interpersonal skills
* Exceptional collaboration/negotiation (w/Customer Marketing roles in
country, FF, RTALs, BU Leads/CM)
* Exceptional prioritization –among/across brands, resource-constrained
context;
* Vendor management
* Proficiency in the local language as well as English proficiency




Vaccine additional duties:



Optimize the academic promotion in POV, increase coverage by taking advantage
of innovative methods;

Build up complete KOL system, enhance the professional skills of POV HCP.

Explore more possibilities to increase channels to increase the vacacination
of children

Lead digital innocation to support the increase of vacacination of children










Pfizer is an equal opportunity employer and complies with all applicable equal
employment opportunity legislation in each jurisdiction in which it operates.




Marketing and Market Research



#LI-PFE

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