Key Roles & Responsibilities: Marketing Content (Local): 61 Execute social media content in Greater China (e.g. We Chat/Linked in) 61 Content creation in China / localizing language & China requirements. 61 Copywriting content/ Mandarin translations where required 61 Maintain and update the Chinese version of the website, ensuring alignment with the English version 61 Collateral requests from Sales/product for Greater China. 61 Sales content / Greater China library build; localize where required using global guidelines. Supporting Online/Offline: 61 Support Campaign & Performance Manager on We Chat paid set up / content creation in local language. 61 Competitor analysis across social media, website, offline channels 61 Support organization of local events in Greater China.
Market Trends 61 Complete market and competitor research on industry trends and activity. 61 Competitor analysis across social media, website
Knowledge, Skills and Attributes: 61 Previous experience in Marketing content creation and/or social media content. 61 Knowledge and experience working on local social media platforms & search engines (e.g. We Chat, Weibo, Baidu) 61 Experience in offline events preferred 61 Experience in China market (B2B preferred) 61 Demonstrated ability to execute to a high standard 61 Experience in managing relationships with key stakeholders & cross-functional teams 61 Strong skills in handling multiple tasks & requests 61 Time-management efficiency to given deadlines 61 Proficiency in Mandarin & English both verbal and written to professional level. 61 Bachelors' degree in Marketing, Communication or related field preferred.