Key Responsibilities:
Planning
1、Pro-actively develops and recommends integrated advertising, new media strategies and its derived programs according to the marketing plan.
1）Suggests how to strategically position to convey the brand as innovative and inspirational.
2）Provides input into the creative, media, digital, and PR agencies the annual and quarterly media/advertising plan in close coordination with the ad agency.
3）Provides input into the annual and quarterly marketing plan and provides input into the brand asset plans.
4）Strategically utilizes our global and local sponsored athletes, teams, and events with effective communication initiatives to provide the authentic link to our technical product ranges.
2、Creates comprehensive action plans for all Brand communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
1）Identifying how global communications can be adapted and implemented or developed to local initiatives.
2）Recommends and/or develops creative material for brand campaigns with senior manager.
3）Develops rollout plans that are in line with the marketing plan and time frame.
4）Constantly liaises with Retail and Sales and with other communications disciplines to ensure smooth implementation.
3、Proactively works with Sports Marketing EIM and Retail Marketing teams in supporting all their brand asset activities and all trade fairs and trade meetings with aim to position the brand as set out in our objectives.
4、Remains up to date on the fast developing Media Environment in general and New Media technologies and opportunities in particular.
5、Identifies communication opportunities, as well as opportunities for Co-ops & Co-branding.
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Management
1、Manages sourcing of all (locally produced) Brand Communication material at the lowest price while still maintaining good quality and standards.
2、Assumes responsibility for the (legally) correct usage of the trademarks and logos.
3、Sources, establishes strong relationships and manages day-to-day activities with relevant agency partners and (media) vendors.
4、Proactively directs the Brand communications team to create the most innovative and creative ideas.
5、Provides briefings to the Creative Services to convey the desired retail presence and image at retail.
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Financial
1、Follows, maximizes and controls the Brand Communication budget as set according to the Marketing Plan.
2、Suggests future Brand Communication budgets
3、Negotiates and develops quotations with vendors by setting clear objectives and expectations.
4、Evaluates and recommends pricing levels for all Brand Communication purchases.
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Systems and Processes
1、Develops and implements planning and execution processes, follows the marketing plan timely, and that maximizes brand and (new) product exposure.
2、Executes and tracks the Brand Communications plan.
3、Implements quality control systems for production of all materials containing logo.
4、Co-ordinates all launches of relevant material with Category Merchandising team and Sales department.
5、Establishes and maintains system to track and restock inventories for all related materials.
6、Develops, maintains and co-ordinates processes with the Retail Operations Department and the Sales department that ensure timely (in-store) implementation around the country.
7、Post evaluates campaign performance by conducting or coordinating research and tracking project development, and then collating results into regular quality reports.
8、Benchmarks the progress in the brand perception of the consumers.
9、Is responsible for on-time and accurate provision of Commitment and Payment requests related to all Brand Communication projects.
10、Fully optimizes integration with other Communications disciplines such as PR and Creative Services
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Training
1、Implement a training and development plan for brand communication team.
2、Ensure team understand the role of marketing, and branding.
3、To some extent, actively participate in departmental level trainings and development initiatives and activities.
4、Through the internal communications team, communicate brand communication information and initiatives to entire company in a timely fashion.
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Others
Other job-related work assigned by supervising manager.
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Requisite Education and Experience / Minimum Qualifications:
1、Minimum of 3-5 years’ experience in the advertising or communication dept. with an international brand.
2、Previous experience in advertising, PR, and Creative Services in China; Previous experience with media in China.
3、Knowledgeable about China sports and international sports. An interest and desire to participate in and learn about sports i.e. a sports enthusiast.
4、Excellent presentation and organizational skills.
5、Exposure – Sports, brand/category marketing, trade marketing.
6、Relevant China marketing experience, preferred.
7、University Degree or above. Preferably in a marketing or communications related discipline.
8、Outlook – basic; Word – advanced; Excel – advanced; PowerPoint – advanced.
9、Fluent in English and Mandarin (written and spoken).
10、Mandarin Chinese as native language preferred.
11、Passion for sports.