Responsibility:

* Identify key AIPA touchpoints to maximize the media effectiveness and drive media efficiency align with the brand and business plan

* Working on the Brand Media Strategy and Planning for Danone brands

* Support Marketing team to maximize total touchpoint mix for all active Danone brands
* Identify potential strategic partnerships with key media platforms that cater to Chinese mothers

* Define long- and short-term opportunities on the market

* Lead test and learn initiatives with new platforms to stay in the bleeding edge

* Being a media analyst to leverage data and research, and drive actionable media insights for plan development

* Work closely with S&I and IT teams to manage 1st and 3rd party Data lake.

* Responsible for competitor review and latest media trend to drive insight for brands

* Plan and activate independent media projects and content partnership.

* Responsible for managing priorities and resources between media agencies and marketing teams

* Responsible of the relationship and accountable for the agency’s performance

* Manager media execution and monitor relevant KPI’s

* Supervise development, execution and evaluation of tactical plans across all touchpoints

Functional Competency
l Good understanding and experience with brand building and platform communication.
l Excellent expertise and experience with media planning and buying.

l Strong understanding of media R&F fundamentals, experience with social campaign media strategy development

Leadership

l Previous experience with team management of at least 2 people

l Ability to influence and convince internal stakeholders

l Proven ability to challenge the status quo, initiate (self-starter), lead projects and people effectively

l Proactively networks with others to bring outside in learning and best practice to drive the new paradigm marketing agenda

Qualification

l 10 years of experience in the marketing media field or in a media agency as a planning director, strategic planner

l Fluency in English and Mandarin

l Extensive experience with communication strategy development and concrete execution of multi touchpoint solutions.

l Ability to quickly adapt plans to address emerging trends and competitive threats

l Experience with external partners management (agencies, partnership, negotiation and sourcing)