Job Title: Product Manager, Dermatological Skincare
Location: Shanghai, China
Job Description
Manage and contribute to the profitable growth of the DS BU-Cetaphil brand. Develop and implement relevant brand/product strategy and marketing operational business plans. Responsible for the P&L of the product line being managed.
Key Responsibilities
Cooperate and support Associate Marketing Director to implement the brand marketing business plan including:
61 Brand/product positioning development work
61 Regularly review business, dig out insights, quickly adjust product strategy
61 Develop annual brand/product calendar according to product strategy, and take charge of core campaign, lead various departments to collaborate
61 Plan and execute of core brand/product marketing activities, track and evaluate the effect of marketing plans after execution: including the development of advertising films/advertising images, media (traditional and digital media), PR event, etc.
61 Cooperate with new product development team: Cooperate with new product development team to develop new products, conduct new product market analysis, and develop competitive product positioning.
61 Work with CMI to implement brand, product, consumer market research.
61 Oversee related product’s budget management.
61 Communicate with TMKT and sales team to ensure brand and product strategy are executed as plan.
Work closely with BU team members and supporting function.
Adheres to all company policies, procedures, and business ethic codes.
Skills & Qualifications
61 University degree or above Medical Science, Pharmacy or related major preferred; Medical Science, Pharmacy or related major preferred. University Degree desirable. Prefer Business School with relevant marketing degree.
61 Computer skills: Microsoft Office
61 Excellent communication skills in English
61 Above 5 years working experience in Marketing in product / brand management with consumer skincare products.
61 Good knowledge of FMCG field, especially in cosmetic industry.
61 Has a successful track record with product launch and activity plan.
61 Can work and manage projects independently.
61 Has successfully experience in digital and social media.
61 Has profound knowledge in E-commerce.
61 Passion for DERMATOLOGICAL SKINCARE category
61 Business acumen / commercial awareness; entrepreneur style
61 Business planning and organizational skills
61 Flexible and Creative thinker
61 Willingness to travel and work in a global team of professionals