OVERVIEW
At Blue Buffalo, our mission is to Feed More Pets Like Family and Blue Buffalo is the #1 most loved and trusted natural brand by pet parents in the U.S. And now, we are working to bring Blue Buffalo to more pet parents across the globe. Growth in International markets is a key component of accelerating Pet and International growth at General Mills. The opportunity is highly attractive: in General Mills core markets outside the U.S., Pet food is a $31B category growing at ~8% over 5 years. Asia provides for the biggest opportunity and our priority focus within International. Our goal is to win by delivering remarkable marketing and actively building relationships with pet parents.
We are looking for a strong Assistant Marketing Manager that is passionate about the pet food industry and building premium brands through best-in-class marketing and advertising. This role will primarily support the Blue Buffalo business in China, as well as other key markets of South Korea, Hong Kong and ***. This position will work and report up through the global marketing team (based in the U.S.) as well as support local market team in China and other Asian markets, getting a unique hybrid experience.
In this role, you will get to lead creative development and partner closely with our creative agency to produce remarkable, consistent, and distinct marketing assets that will guide our market activation plans. You will be responsible for drafting and adapting our global creative and customizing it for each local market, ensuring brand consistency, consumer relevancy and cultural trends.
We are looking for someone who has experience in the pet food industry, a proven track record for creating remarkable marketing, and an entrepreneurial spirit to help build a new brand. It is also important that this leader embraces the Blue Buffalo culture. “Love them like family, feed them like family” isn’t just our slogan, it is the purpose that shapes everything we do. We are by pet parents, for pet parents. We aim to raise the game in pet food and deliver high quality superior ingredients to more pets than ever.
If that sounds like you, join us!

KEY ACCOUNTABILITIES
61 Lead creative brief and core asset development for Blue Buffalo’s masterbrand and new product launches, ensuring adaptations for key markets (China, ***, Hong Kong, South Korea)
61 Partner with Brand Management, Brand Marketing, Consumer Insights and Brand Experience experts over multiple time zones
61 Oversee and manage daily planning needs with creative agency in Shanghai
61 Be an expert of brand guidelines and help evaluate creative assets against internal requirements and external standards to ensure it meets quality and brand guidelines
61 Advise and provide executional support on marketing plans and creative asset deployment in key markets of South Korea, Hong Kong, ***
61 Design and develop a portfolio messaging strategy guided by moments of receptivity
61 Manage creative toolkit, internal content storage, file sharing and creative updates system
61 Manage advertising and promotion budgets through PO creation, vendor management and internal processes
REQUIRED QUALIFICATIONS
61 Bachelor’s Degree, preferably in Marketing or Advertising
61 3-5 years of marketing experience in Pet Food, client, distributor or agency side
61 Strong creative thinking and good communication skills
61 Strong project management skills with the ability to manage multiple simultaneous projects, priorities, schedules, and deliverables
61 Proficient in Excel and working knowledge of budget management/tracking
61 Organizational skills with attention to detail and accuracy
61 Ability to partner and collaborate across matrixed internal teams and agency partners
61 Functional knowledge and expertise in creative and content creation
61 Fluency in English and Mandrin (you will communicate daily with team at headquarters in U.S. and local team in China)
61 Ability to take early morning or late night calls local time with US (and flex schedule accordingly)
61
PREFERRED QUALIFICATIONS
61 Entrepreneurial spirit and enjoys challenges
61 Highly resourceful, self-motivated, creative problem-solver
61 Flexible, curious thinker
61 Proficiency in additional languages (i.e. Korean) is a bonus
61 Design experience (Canva, Adobe Photoshop, etc.)
61 Pet lover/enthusiast