Key Job Responsibilities:
61 Regional Marketing Strategy
o Under guideline of global marketing strategy, to develop and implement the Asia marketing strategy, including Environmental Stewardship (ES), to support upstream business growth and build brand identity across target audiences.
o Coordinate with the global marketing team to ensure alignment between the Asia marketing strategy and global objectives.
o Own the annual resourcing and budget plan for marketing activities in Asia.
61 Marketing Development
o Develop marketing programs and tools for our commercial team to effectively communicate the value and strength of our product and brand entity.
o Lead marketing campaigns on various platforms, such as Chinaplas, industry conferences, e-platforms, or other influential events, to profitably promote our aligned key marketing messages.
o Collaborate with cross-functional teams (commercial, operations, R&D, supply chain, etc.) by applying the Business Team Concept to synchronize our marketing efforts and generate impactful messages for our target audience.
o Interact with external customers to better understand their marketing needs and further develop marketing partnerships with our strategic accounts, such as those in the textile segment, to jointly promote the value of PA66 in downstream applications and support business growth strategies.
o Support environmental stewardship marketing communication in Asia, ensuring alignment with the global message.
What You Will Need:
61 5-8 years of direct marketing experience.
61 Demonstrated ability to develop successful brand and marketing strategies.
61 Experience in developing marketing campaigns including managing advertising and creative agencies.
61 Ability to manage multiple projects and initiatives.
61 Strong cross-functional engagement skills, with excellent written and verbal communication abilities.
61 Fluency in English.
What Will Put You Ahead:
61 Experience in both B2C and B2B marketing.
61 Ability to develop marketing experiments that test new ideas and insights.
61 A marketing background with some commercial experience.
Additional Information:
61 Ability to travel for work up to 30%.
主要工作职责：
61 区域营销策略
o 在全球 营销战略的指导下，制定和实施亚洲营销战略，包括环境管理 （ES），以支持上游业务增长并在目标受众中建立品牌形象。
o 与全球营销团队协调，确保亚洲营销策略与全球目标保持一致。
o 拥有亚洲营销活动的年度资源和预算计划。
61 市场拓展
o 为我们的商业团队制定营销计划和工具，以有效地传达我们产品和品牌实体的价值和实力。
o 在各种平台上领导营销活动，例如 Chinaplas、行业会议、电子平台或其他有影响力的活动，以有利可图地推广我们一致的关键营销信息。
o 通过应用业务团队概念与跨职能团队（商业、运营、研发、供应链等）协作，以同步我们的营销工作并为我们的目标受众生成有影响力的信息。
o 与外部客户互动，更好地了解他们的营销需求，并进一步与我们的战略客户（例如纺织领域的客户）建立营销合作伙伴关系，共同提升 PA66 在下游应用的价值并支持业务增长战略。
o 支持亚洲的环境管理营销传播，确保与全球信息保持一致。
任职要求：
61 5-8 年的直销经验。
61 表现出制定成功的品牌和营销策略的能力。
61 开发营销活动的经验，包括管理广告和创意机构。
61 能够管理多个项目和计划。
61 较强的跨职能参与能力，具有出色的书面和口头沟通能力。
61 英语流利。
61 拥有 B2C 和 B2B 营销经验。
61 能够开发测试新想法和见解的营销实验。
61 具有一定商业经验的营销背景。
其他信息：
61 能够出差高达 30%。