Key Responsibilities:
Strategy Planning and Execution:
61 Implement regional marketing and communication activities (Marcom) in China, ensuring the timely development of promotional materials (e.g., brochures, gifts, localized content).
61 Ensure the successful execution of events, such as Hospitality Group IT/CEO Conferences.
Content Creation and Optimization:
61 Create engaging content, including copywriting, images, and videos, based on hotel clients’ characteristics and product usage habits to enhance user experience.
61 Manage and maintain social media platforms (e.g., WeChat Official Account, video channels) by publishing high-quality content to increase brand influence and exposure.
Data Analysis and Reporting:
61 Collect and analyze industry and competitor information as needed, providing data support and suggesting optimization strategies.
Cross-Department Collaboration:
61 Work closely with the sales team to ensure all content aligns with the brand’s tone, market positioning, and aesthetic standards.
Job Requirements:
61 Bachelor’s degree or above, preferably in marketing, advertising, or media-related fields; overseas education experience is a plus.
61 Strong skills in copywriting and content creation, with a good understanding of social media operations.
61 Proficiency in data analysis, with the ability to translate market insights into actionable strategies.
61 Excellent communication and teamwork skills, strong market sensitivity and insight, as well as solid capabilities in market promotion and development.
主要职责：
1. 策略规划与执行：
61 负责落实中国地区的区域市场传播活动（Marcom），确保宣传材料（如宣传册、礼品、本地化内容）按计划开发，确保活动（如酒店集团IT/CEO会议等）成功举办。
2. 内容创作与优化：
61 根据酒店客户特点和产品使用习惯，创作高吸引力的文案、图片、视频等内容，提升用户体验。
61 负责社交媒体平台（如微信公众号、视频号等）的日常运营与维护，发布优质内容，扩大品牌影响力与曝光度。
3. 数据分析与报告：
61 负责行业信息和竞品信息的收集，，按需进行分析，提供数据支持并提出优化建议。
4. 跨部门协作：
61 与销售团队密切合作，确保内容符合品牌调性、市场定位及审美标准。
职位要求：
61 本科及以上学历，市场营销或广告传媒相关专业优先，海外留学经验佳；
61 良好的文案策划和创作能力，熟悉社交媒体运营；
61 具备数据分析能力，能够将市场洞察转化为实际行动；
61 优秀的沟通能力及团队协作精神，敏锐的市场感知和洞察力，较强的市场推广和开拓能力；