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Marketing Manager/市场经理
1.5-2.5万
人 · 本科 · 5年及以上工作经验 · 性别不限2025/01/24发布
五险一金补充医疗保险年终奖金定期体检员工培训

WeWork中国(星荟中心)4楼185室

公司信息
海维(上海)会展会务有限公司

外资(欧美)/500-1000人

该公司所有职位
职位描述
该岗位签订一年固定期的劳动合同。

岗位职责:

1. 负责制定展会整体方案预算,根据展会的预算和时间节点,准确地应用市场分析数据指定全年市场推广计划。
2. 负责制定展会线上线下全方位宣传推广方案并监督推广进程,负责推广计划的落地实施效果。
3. 负责媒体,协会和相关行业机构的开拓与维护。
4. 进行展会的相关数据复盘和总结,为更精准的市场行为提供依据。
5. 负责开拓和管理各种平台,系统以及其他供应商以更好支持市场活动的展开。
6. 负责观众和展商数据的开拓。
7. 负责本部门团队的搭建和职责分配。


任职要求:

1. 全日制本科或以上学历,5年以上的市场推广经验,工业制造行业相关经验优先;
2. 具有丰富的公司整体市场计划和执行经历,或展览行业市场相等职位者优先;
3. 有丰富的数字化营销经验,包括新媒体运营,平台,社群运营推广等;
4. 具有很强的文字能力,擅长捕捉行业热点和提炼核心关键词,编辑和文案撰写能力强;
5. 营销、开拓能力强,擅沟通,思路清晰;逻辑思维强,对数字敏感;
6. 具有较强的沟通、协调、谈判、市场分析、销售促成与统筹能力;
7. 英语良好,可做工作语言;



Job Responsibilities:

1. Responsible for developing online promotion plans for the exhibition and supervising the implementation effect of promotion services and marketing plans;
2. Responsible for organizing and implementing international and domestic publicity of the exhibition;
3. Responsible for the development of the exhibition's overall program budget, the project's market work plan, the progress control, the overall control of the budget, quality and quantity targets and the rhythm;
4. Assist in the invitation of project organizational structure units/experts;
5. Responsible for data review and summary after the exhibition; Collect and analyze exhibition data to make market evaluation report;
6. Responsible for maintaining and developing relationships among media, exhibition cooperation platforms, institutions and governments; Especially the integration of online media resources and digital marketing, including the operation of public accounts, social media, etc.


Job Requirements:

1. Full-time bachelor degree or above, more than 5 years marketing experience, industrial manufacturing experience is preferred;
2. Familiar with new media operation, including community operation and promotion, Zhihu, Weibo, Xiaohongshu, Douban and other social networking sites/communities;
3. Strong marketing and development ability, good at communication and clear thinking; Strong logical thinking, sensitive to numbers;
4. Strong communication, coordination, negotiation, market analysis, sales promotion and coordination skills;
5. Exhibition experience or complete marketing project experience is preferred;
6. Adapt to travel at home and abroad;
7. Good English, can be used as the working language;

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