I.KEY RESPONSIBILITIES
Market development for Flowcytometry Sorter
- Lead the development and execution of the marketing strategy and initiatives of Flowcytometry instrument that result in increasing share, sales and profit growth
- Create and execute growth accelaration plans for key and new products to ensure rapid sales growth and collaborate closely with global teams to effectively introduce and deploy global strategies domestically, obtaining necessary support for the local team and customers.
- Maximize lead generation using traditional and digital marketing methods in cooperation with commercial marketing and create promotional content that clearly communicates the product's value proposition to customers.
- Optimize and implement product and application training for sales representatives to improve skill and knowledge for sales activities.
- Support local teams and customers on local product quality, supply and other type of issues and inquiries in sales process with collaboration with global and local stakeholders.
- Build and manage KOL network in Life science Research & CRO/Biopharma segment
- Partner effectively with key stakeholders in sales, commercial marketing, field application, service, QRA, Logistics, Business units and global marketing.
Life Cycle management & Innovation, Product Development China for China
- Lead Voice of Customer (VOC) to gain deep understanding of customer pain points and customer needs
- Based on the defined Product Roadmap, define market requirements based on VOC and market analysis
- Work out business plan for new products (workbook) in terms of expected revenue and margin stream
- Work out Market Positioning and Pricing Management, including financial bridges and revenue recognition stream
- Align the plan with stake holders
- China for China Revenue opportunity

II. REQUIREMENTS FOR THIS POSITION
a) Professional Experience
- ≥5 years of experience in product management for scientific instruments and reagent
- Experienced in marketing and market development
- Experienced in customer relation building with good knowledge in the industry and interpersonal skills
b) Education
- Master’s Degree in biology, medical science, pharmacy or related discipline is required. MBA is preferred.
c) Language & Skill
- Chinese and English
- Data analytical capability.
d) Travel (required estimated % of time)
- 40%