The candidate is expected to deliver Align topline growth in China by managing commercialization of Invisalign portfolio and digital innovations, driving providers adoption and utilization.
Job Description
Analyze Invisalign & retention portfolio target market segments and potential, understand customer needs, develop marketing assets & tools to help sales team promotion and drive doctors’ adoption and utilization. Update and refresh product catalogues for most updated claims, evidences and messages are powerfully delivered to HCPs.
Lead product training both internally & externally. Be product trainer and provide sales team & field marketing team in-depth product training in working with trainer team. Act as speaker to HCPs in commercializing Invisalign. Answer inquiries on Invisalign & retainer portfolio.
Promote portfolio and innovations in forums, exhibitions, seminars, research etc.
Work with KOLs on new applications and indications of our portfolio, formulate go-to-market solutions and drive communication & commercialization.
Drive penetration in public hospital by supporting listing & bidding process.
Monitor competitor dynamics, collect competitor product intelligence, analyze our portfolio’s competitive advantage and deliver messages to internal & external stakeholders.
Manage product lifecycle, including pre-market trial, NPI, product document maintenance and phase-out.
Regularly report & analyze business performance including sales contribution, potential, product adoption, competition, market dynamics etc. to identify business insights & propose action plan.
Requirements
4+ years in marketing roles; proven track record on product marketing; Extensive marketing skills in healthcare industry.
Skillful at project management, communication & presentation.
Customer focus while as strategic thinking
Ambitious, strong implementation and result-oriented mindset;
Good spoken and written Chinese & English.
A team player.
Able to travel extensively within China (about 30% of working hours)
Education [Degree or equivalent experience]
University degree in medicine/ biomedical engineering. Master or above is a plus
Sales & Marketing experience in healthcare industry
