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市场通路经理,消费品事业部
50-80万/年
人 · 本科 · 5年及以上工作经验 · 性别不限2025/01/17发布
五险一金通讯补贴交通补贴补充医疗保险补充公积金专业培训弹性工作

上海市

公司信息
科医国际贸易(上海)有限公司

外资(欧美)

该公司所有职位
职位描述
我们欢迎专注于成果、乐于学习并能带来积极能量的同事加入我们。他们需要将主动性,团队合作和协作精神完美结合。最重要的是,他们必须为我们每天服务的消费者、患者和医疗行业人士做有意义的事情而充满热情。我们致力于赋能每位员工,促进他们的个人成长,同时确保当前和未来的业务需求得到满足。在高德美,我们拥抱多样性,尊重每一位员工的尊严、隐私和个人权利。我们坚信,致力于成为世界领先的专业皮肤学公司是我们共同的雄心抱负。加入我们,您将有机会获得具有挑战性的工作经历的绝佳机会,并创造无与伦比的直接影响

Job Title: Trade Marketing Manager, Dermatological Skincare
Location: Shanghai, China


Job Description
To implement the BU strategy, plan and execute brand campaigns and trade activities both in online and offline retailers to build brand equity as well as increase sales

Key Responsibilities
61 Brand campaign landing in channels
61 To define brand communication priorities in online and offline sales channels according to the different trade features
61 According to retailers' trends and consumer insight, to cowork with marketing and sales team to work out annual and detailed channel campaign plan, attractive mechanism and implement communication with customers
61 To execute and monitor brand campaign landing and channel activities and further work on improvement plan
61 Online and Offline Perfect store Management
61 To lead the design and production of campaign assets in online and offline channels
61 To enhance EC in-store decoration according to brand guide
61 To develop various offline Posm tools and communication materials for offline channels, including shelf tray, standee, product sticker, PDQ, etc
61 To maintain channels visual assets bank in time
61 Build up POS execution tracking process to raise the brand presence effectiveness.
61 Brand new user recruitment
61 To co-work with brand and sales team to set up annual sample plan
61 To lead cross brand sample and channel sample execution
61 To regularly track sample project status and set up improvement plan

Skills & Qualifications
61 Bachelor degree in Business
61 Good communication skills in English on top of Mandarin
61 +5 years of Trade Marketing in Cosmetics/FMCG
61 Support trade marketing leader to develop channel strategy and long term retail business plan to achieve the core mission.
61 Experience working with cross function teams, to ensure trade marketing plans & activities implement effectiveness and efficiency.
61 Solid understanding of regulatory and legal requirements in China Cosmetics/FMCG trade industry and compliance track record.
61 Good knowledge & successful experience in Ecommerce and Modern Trade
61 Data-based analytical and strategic thinking skills required.
61 Strong ability to innovate and form creative solutions
61 Excellent communication and presentation skills (English too)
61 Self-initiative and good follow-through

加入我们:
在高德美,您有机会获得具有挑战性的全新工作经历,并直接发挥无与伦比的影响力。我们供富有创新力和责任感的工作机会,您将在各个地区、不同职位的同事的支持下开展工作,他背景多元且同心协力,他们拥有共同的工作热情。

高德美是专注皮肤学领域的全球领导者,在大约90个国家和地区开展业务。我们为世界提供创新的、以科学为基础的优质旗舰品牌和服务组合,横跨注射美学、日常护肤和皮肤治疗这三个快速增长的皮肤学细分市场。自1981年成立以来,高德美一直热忱专注于人体***的器官——皮肤,与专业医务工作者合作,以卓越成果满足消费者和患者的需求。肌肤塑造了我们的人生,由此,高德美致力于不断推进“每一个进步 为每一寸肌肤”。高德美的旗舰品牌组合包括注射美学品牌瑞蓝、吉适、Azzalure、Alluzience和Sculptra,皮肤治疗品牌Soolantra、Epiduo、达芙文、Aklief、Epsolay、Twyneo、Oracea、Metvix、班赛和罗每乐,以及日常护肤品牌丝塔芙和Alastin。

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