Essential Responsibilities:
61 As senior service product manager, analyzing market dynamic for AI offering capability strategy design, play critical role in product/offering readiness for go to market strategy, coordinate with development team, delivery team and global cross function team to enable the product capability and facilitate commercial success & growth in the market.
61 Performing industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth. Collecting and prioritizing product introduction and improvement recommendations and analyzing competitive landscape. Identifying budget requirements to insure proper execution
61 Orchestrating research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifying customers’ clinical and economic needs, values and desired benefits. Identifying and assess market and distribution risks, and developing a plan to mitigate those risks.
61 Working with Region Product Marketing, Product Management, Engineering and Digital Design to provide input to the product development roadmap and to develop, test and prototype new product ideas. Developing a plan and budget for evidence generation to support selected NPI’s and installed base products. Developing inputs to support business case for NPI (incl. target pricing) and product positioning
61 Defining brand (naming & trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing products.
61 Building and executing global product launch plan, including value proposition, segmentation / positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement (in coordination with Regional Product Marketing).
61 Coordinating development of marketing assets and product training materials (in cooperation with Marketing Services).
61 Utilizing Gold Standard marketing practices and skills to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message, and market assets development, etc.) to grow global orders and share alternatively, “to support annual business objectives”). Ensures regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix.
61 Developing and managing budget needed to execute marketing plan, and ensure timely implementation of programs in marketing plan
Desired Characteristics:
MBA or Master’s degree in Marketing, Business Administration, biomed engineering, electronic engineering, computer science & AI or related field 10+ years’ experience in marketing, product marketing or related field Deep marketing expertise in market & customer insights, product commercialization and branding MNC related AI product marketing experience is desired. Healthcare device product/industry acumen Experience managing a global brand. Innovation – develop new ideas through collaboration and execute on creative ideas Team oriented – ability to motivate and work well with diverse, global and cross-functional teams Influencing skills – ability to motivate individuals and demonstrate organizational influence. Strong interpersonal skills – influencing, relationship building and coordination. Proven experience in managing multiple project/operations simultaneously. Highly motivated, self-starter.
Inclusion and Diversity
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, ***, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.