RESPONSIBILITIES 工作职责
Main Responsibilities:
职责概述：
Marketing Manager is responsible for taking the lead in business development, identifying and exploring market opportunities, formulating and implementing market development strategies to drive company performance growth.
市场经理主要负责市场开发，识别和挖掘市场机会，制定和实施市场拓展策略，推动公司业绩增长。
61 Study adhesive market dynamics, competition state and development trend in-depth, formulate the precise strategies of market expansion for company.
61 深入研究粘合剂行业的市场动态、竞争态势和发展趋势，为公司制定精准的行业拓展策略。
61 Actively explore new customers, especially key customers in target market.
61 积极开拓新的客户资源，尤其是在目标行业中挖掘潜在的大客户。
61 Plan and organize marketing promotion activities, including online and offline advertisement, events, exhibitions, seminars, etc.
61 策划和组织各类市场推广活动，包括线上线下的广告投放、公关活动、展会、研讨会等。
61 Manage the social media platform, make content strategy, interact with fans and enhance brand influence.
61 管理公司的社交媒体平台，制定内容策略，增加粉丝互动，提升品牌影响力。
61 Make and implement comprehensive marketing communication strategy, help drive brand awareness and market share.
61 制定并执行全面的市场传播策略，以提高公司知名度、产品认知度和市场份额。
61 Monitor and analysis marketing activities, adjust strategy based on marketing data and optimize the effectiveness of marketing activities.
61 监测和分析市场传播活动的效果，根据数据反馈及时调整策略，优化活动效果。
61 Lead and manage marketing team, develop the professional competence of the team, inspire innovation and collaboration of the team.
61 领导和管理市场传播团队，培养团队成员的专业能力，激发团队的创新和协作精神。
61 Work closely with internal team (Sales, R&D…), ensure the marketing activities align with company sales target, support sales teams on promotion.
61 与内部团队（如销售、产品研发等）紧密合作，确保市场传播活动与公司业务目标相一致，并为销售团队提供有效的营销支持。

REQUIREMENTS 职位要求
61 Bachelor and above, major in marketing or related,
61 本科及以上学历，市场营销、广告传媒、公共关系等相关专业优先；
61 More than 5 years equivalent work experience, with successful branding cases is preferred.
61 具有5年以上市场部工作经验，有成功的行业拓展案例者优先；
61 Have deeper understanding of adhesive industry and products, hold the needs of the customers accurately and collaborate with technical and sales team to provide effective solution.
61 对粘合剂行业及产品有较深的了解，能够准确把握客户需求并与公司技术、销售团体协作提供有效解决方案；
61 Keen insight about industry and market trends and can quickly respond to market changes.
61 对行业动态和市场趋势有敏锐的洞察力，能够快速响应市场变化。
61 Familiar with marketing communication tools and channels, rich experience of online and offline promotion.
61 熟悉各类市场传播工具和渠道，具备丰富的线上线下推广经验。
61 Strong in creative, planning and copy writing skills, able to plan and implement marketing communication solution independently.
61 具有出色的创意能力、策划能力和文案撰写能力，能够独立完成市场传播方案的策划和执行。
61 Strong data analysis ability, able to use data to drive decision-making and optimize market communication effectiveness.
61 具有较强的数据分析能力，能够运用数据驱动决策，优化市场传播效果。
61 Good communication skills and team player, able to collaborate with other department and proceed with the projects smoothly.
61 具备良好的沟通和团队协作能力，能够与不同部门协同工作，推动项目顺利进行。
61 Good spoken and written English, able to communicate and write in English.
61 具备优秀的英语听说读写能力，能够熟练运用英语进行商务沟通和文案撰写。
61 A fast learner, limited knowledge about adhesives industry, willing to work in adhesives industry.
61 对粘合剂产品有较好的学习能力，对粘合剂行业有一定的了解和兴趣，愿意在行业内长期发展。