61 Develop and implement digital platforms to support leads generation to meet/exceed business objectives, including website, mini-program, and social CRM, working with various agencies.
61 Leverage digital channels and resources to drive brand equity, awareness through SEO & SEM
61 Develop and execute digital campaign on customer engagement and reactivation via mini-program, amplify brand equity and products advantages to achieve successful selling- in/out recommendation and conversation.
61 Digital effectiveness report and ROI analysis presenting.
61 Work closely with other marketing team members, cross-functional teams and external partners to deliver and organize
consistent and innovative communication assets to support product/brand/business objectives.
61 Actively work and support projects but not limited in the JD.
Main Requirements:
61 Bachelor degree and above
61 3-5 years of digital marketing experience, including SEM, SEO, website, mini-program, SCRM, and digital advertising
61 Auto/3C/FMCG marketing working experience is a plus
61 Passionate, quick learner who thrives in a fast-paced, dynamic work environment
