1. Drive Aptamil Mega Brand Strategy

ü Be responsible for overall brand health & equity performance

ü Contribute to mega brand strategy, including brand building model and full year campaign idea & calendar

ü Support consumer research to unlock triggers & barriers and drive actionable insight for consumer-centric brand experience

ü Track & analyze business/brand health/campaign performance and drive action plan for success

2. Develop 360 Mega Brand Activation

ü Lead integrated marketing activations & ensure execution excellence, including creative ideation, asset development (e.g. KV, video), planning & execution in different touchpoints (e.g. traditional media, social, IP co-op, event and support CEM & in-store with internal teams)

ü Lead always-on marketing activities e.g. KOL/KOC content, SEO, SEM

ü Partner with media team to oversee the planning & execution and drive impactful & meaningful reach

3. Build Strong Brand Equity Across Portfolio Range

ü Develop master brand playbook, incl. brand positioning, brand level message house, VI guideline for master brand & by range proposal

ü Develop brand level communications across consumer journey

ü Gatekeeper of brand equity consistency across range & touchpoints

4. Budget Management

ü Effectively allocate & manage budget across different platforms to deliver business ambition and ensure investment efficiency

Education / Experience

ü Bachelor's degree or above

ü Min 4 years of IMF/FMCG brand marketing experience. MT background as a plus.

ü Solid experience in all-rounded marketing campaign (e.g. brand building, design, media, seeding, social activation) and agency management

ü Good understanding of media environment including paid media, social media, new emerging apps

ü Experience in influencer management is preferred

Key Competencies

ü Passion in brand building, proactive and result driven

ü Good business acumen with strategic thinking, be sensitive to numbers

ü Good communication & collaboration skill

ü Good English and Mandarin communication, both speaking & writing

ü Multi-tasking skill and able to work under stress

ü Eye for beauty, attention to details & consistently deliver high quality work