Play a key role in developing and executing comprehensive communication strategies, including brand TPR & e-PR, corporate PR to enhance the brand and company’s reputation, build brand awareness and foster positive relationship with stakeholders. This position requires a strategic and creative thinker with excellent communication skills and proven track record in public relations.
Media relations
- Build, manage and support the brand relationships with journalist, celebrities, socialites, opinion leaders, etc.
- Proactively pitch and secure media coverage to increase brand visibility.
- Regularly send out PR messages and follow up on all editorial results.
- Identify and execute high-quality product placement opportunities/ other quality exposure.
- Coordinate with PR agencies in the implementation of the yearly communication plan.
PR and e-PR content creation and communication
- Develop compelling and engaging content for press releases, articles and other communication materials.
- Ensure consistency in messaging and brand voice across all media channels.
- Monitor social media channels for social sentiment and industry trends and take effective action.
Event management
- With tangible goal settings, propose and organize PR events based on annual marketing calendar.
- Support and manage, with vendors, all set up / decoration aspects of events and to ensure the compliance with brand guidelines.
Crisis management
- Develop and implement crisis communication plans to effectively manage and mitigate potential issues.
- Train spokesperson for the company.

Requirements:
- University degree or above.
- 8+ years PR experience in the international brands or well-known PR agencies, relevant industry, premium brands preferred.
- Fluent Chinese and English speaking and writing.
- Good analytical skills, detail-oriented, good planning and organizing skills with ability to cope with changes.
- Strong interpersonal skills. Mature, self-motivated, outgoing