NATURE AND SCOPE OF POSITION
CRM
61 Be responsible for CRM KPI including but no limited to new data capture, retention & reactivation and clienteling conversion.
61 Support on CRM data analysis and processing including regular CRM stores reports, campaign reports and other ad-hoc reports. Deliver key messages and insights to sales operation team
61 Support CRM campaign planning according to marketing calendar and regional needs, prepare assets, target audience list and other 1v1 communication materials
61 Understand and be familiar with CRM system and Clienteling tool, assist on function optimization/development, data implementation, system training and regular maintenance
61 Support client event by providing target audience list and tracking event performance
61 Plan client gifting opportunities, manage stock, coordinate with stores and logistic on replenishment, and track performance
61 Support contract, payment and other finance or legal related procedure
Marketing
61 Assist in the implementation of marketing and promotional campaign / events online and offline via various communication platforms
61 Preparation of reports and analysis on marketing activities
61 Prepare and manage marketing materials
61 Monitor trends within the industry and provide new ideas for future campaigns / events


QUALIFICATION/EDUCATION
61 Degree holder in marketing or a relevant discipline

EXPERIENCE REQUIRED
61 Minimum 2 years related experience

PARTICULAR SKILLS/KNOWLEDGE REQUIRED
61 Strong fashion sense
61 Able to work under pressure to meet tight deadlines
61 Proactive, committed & responsible
61 Able to work independently & efficiently
61 Excellent command of written and spoken English

CHARACTERISTICS REQUIRED
61 Demonstrable ability to use initiative and be proactive
61 Have a sense of urgency and ability to deal swiftly with changing needs
61 Team player with the ability to work on own initiative when required
61 Response positively to feedback and direction
61 Highly organised with an ability to multi task
61 Pleasant and accommodating disposition
61 Innovative and proactive, with a “can do” attitude
61 Enthusiastic with a good sense of humour
61 Well presented with the ability to communicate confidently