Lead the e-commerce operations team to optimize flagship store platforms, enhance store traffic, and improve sales conversion rates to meet annual sales targets.
Regularly review store performance metrics and implement strategies for store optimization, including page design, product display, and promotional activities to enhance user experience and purchasing intent.
Traffic and Marketing Planning:
Develop annual traffic and marketing plans aligned with the brand’s business objectives and budget.
Collaborate with the marketing team to create and execute promotional campaigns that drive traffic to the e-commerce platforms.
Continuously analyze and adjust marketing strategies to ensure optimal return on investment (ROI).
Data Analysis and Problem Solving:
Conduct daily analysis of e-commerce store data, including unique visitors (UV), sales figures, conversion rates, and other key performance indicators (KPIs).
Identify trends and insights from data to inform decision-making and improve operational efficiency.
Develop and implement solutions to address operational challenges and optimize overall performance.
User Loyalty and Experience Enhancement:
Monitor and enhance user loyalty and engagement through targeted marketing and personalized customer experiences.
Optimize the website to improve navigation, user interface, and overall customer experience.
Implement strategies to increase customer retention and repeat purchases.
Customer Service Improvement:
Improve the customer service level of EC platforms during pre-sale, in-sale, after-sale, provide customized EC service for customers.
E-commerce Content Management:
Develop and implement content strategies aligned with short-term and long-term marketing targets.
Supervise content creation that resonates with the target audience and ensures consistent brand messaging.
Regularly test and improve online creative content, including web pages, micro-sites, advertising copy, and email messages.
Collaborate with the marketing team to create engaging and effective content that drives user engagement and conversions.
Ensure that all content adheres to the platform’s policies and standards, including guidelines for quality, legality, and decency.
Requirements:
At least 8 years of sales experience, with a minimum of 4 years in e-commerce operations. Experience with Tmall platform is essential.
Proficiency in content management and digital marketing tools.
Strong planning, analytical, and problem-solving abilities.
Excellent negotiation and communication skills with both internal and external stakeholders.
