About the Team
We're looking for a new colleague to join our Aftermarket Division at our location in Shanghai.
What you can look forward to as Trademark Licensing Development Specialist:
61 Develop: Drive growth of royalty income in China through recruitment of new licensees and development of existing licensees
61 Measure, optimize & drive growth: Monitor & analyze results to develop insights, leverage learning and make recommendations to increase sales of Lucas products in China.
61 Brand Foundations: Maintain and govern usage of all Licensed brands, specifically Lucas. Maintain Brand Standards, to be used as Mandatory Guidelines to ensure consistent execution of brand identity, visibility and market position.
61 Brand Governance: Ensure that the brand is consistently represented and protected across all owned, earned & paid channels and touchpoints, by sticking clearly to Brand guidelines and ensuring that Trademark Registrations across the correct product classes and markets are in place. Ultimately this builds Brand Equity and Brand Health in the medium to long-term.
61 Build Capability: Educate the organization. Create materials to educate the organization the Brand Licensing model and where it may best be deployed.
61 Standardize: Create Best practice standards for all brand Licensing processes. Document to codify expectations and enable easy access and thus consistent application, at all times, on licensed brands in all markets.
Your Profile as Trademark Licensing Development Specialist:
61 University degree in Marketing, Business Administration or related field
61 Proven experience in Managing licensing agreements (preferred)；Proven experience in negotiating and concluding commercial agreements at senior management level
61 Fluent in executing Brand Licensing Guidelines
61 Customer-centric attitude based on outside-in perspective and strong knowledge of market and customers
61 Experience in cross functional project management；Experience in applying agile working methods
61 Advanced stakeholder management skill, excellent ability to influence without authority and to collaborate across multiple markets / cultures
61 Experience in critical thinking and ability to create insights from data and strategic recommendations from insights.
61 Fluency in English is a must, proficiency in any other languages a great plus
Why you should choose ZF in Shanghai?
Individual Growth: At ZF, you accelerate your career by working together across borders and cultures. Take advantage of global development opportunities, support and a flexible working environment.
Experience Variety: Join ZF to shape future mobility and sustainable systems. Drive smart solutions and contribute to safer, cleaner, affordable mobility for all.
Find Inspiration: Develop yourself in a team-oriented and supportive environment at ZF. Take on international challenges, be inspired by your colleagues and shape the future with us.