The Customer App Product Owner is a pivotal role responsible for driving the strategic vision, development, and continuous improvement of a customer facing mobile application. This individual acts as the primary liaison between the development team, customers, and other stakeholders, ensuring the app meets customer needs, business objectives, and market demands.
Responsibilities & Competencies Product Vision and Strategy:Define and articulate a clear, long-term vision for the customer app, aligning it with the overall business goals. This includes understanding market trends, competitor offerings, and customer pain points to position the app uniquely in the market. Develop a product strategy that outlines the app's features, functionality, and roadmap over time. Set short-term and long-term goals for the app.
Business need management: Collaborate with business, IT partners and customer needs along the value chain to identify, assess and refine business and technology needs on mobile app product. Break down and translate needs to actionable improvements to the products. Analysis of “as is” and “to be”, describe the change impact and communicate with different stakeholders.
Requirement Gathering and Prioritization: Collaborate closely with customers, sales teams, service team and other relevant departments to gather detailed requirements for the app. Use various techniques like user interviews, surveys, and usability testing to understand user needs and preferences. Prioritize product backlog items based on customer value, business impact, and technical feasibility. Ensure that the most important features are developed ***, maximizing the app's value proposition for customers and the return on investment for the company. Stakeholder, product and vendor management: Continuously manage and improve the business value, product and costs of product and contracts. Communicate and align plans with internal and external stakeholders.
Development Collaboration: Work hand in hand with the development team throughout the software development lifecycle. Participate in sprint planning, daily stand-up, and sprint reviews to provide guidance, clarify requirements, and answer questions. Provide detailed user stories and acceptance criteria for each backlog item to help developers understand what needs to be built. Ensure that the development team has a clear understanding of the app's design, functionality, and user experience goals.
User Experience (UX) and Design: Advocate for an exceptional user experience within the app. Collaborate with UX/UI designers to ensure that the app's interface is intuitive, visually appealing, and easy to use. Review and approve wireframes, mockups, and prototypes to ensure they align with the product vision and user requirements. Provide feedback on design iterations to enhance the overall user journey.
Testing and Quality Assurance：Work with the quality assurance (QA) team to define test plans and ensure that the app is thoroughly tested for functionality, usability, performance, and security. Participate in user acceptance testing (UAT) to verify that the app meets the requirements and expectations of end users. Coordinate with the development team to address any bugs or issues identified during testing.
Launch and Post-Launch Management: Plan and execute the app's launch, coordinating with marketing, sales, service and other teams to ensure a successful roll out. Prepare launch materials, such as release notes and user guides. Monitor the app's performance and user feedback after launch. Analyze key metrics like user engagement, retention, and ratings to identify areas for improvement. Use this data to drive the next iteration of the app's features and functionality.
Stakeholder Communication: Communicate regularly with stakeholders, including senior management, product teams, and external partners, about the app's progress, status, and upcoming features. Present product updates, demos, and roadmaps in a clear and understandable way to different audiences. Gather feedback from stakeholders and incorporate it into the product development process.
Main Requirement · A bachelor's or master's degree in computer science, information systems, business or a related field. · At least 3-5 years of experience in product management, with a focus on mobile or web applications. Experience in consumer facing products is highly desirable. · Proven track record of successfully launching and managing an app from concept to market. · Solid understanding of software development processes, including Agile methodologies. Familiarity with mobile app development platforms (iOS and Android) and web technologies. · Fluency in English, both verbal and written is required. · Knowledge of industry trends and best practices.
Knowledge, Skills and Abilities Customer facing: Customer facing mindset with a deep understanding of user needs and the ability to translate them into product features. Technical knowledge: Solid understanding of software development processes, including Agile methodologies. Familiarity with mobile app development platforms (iOS and Android) and web technologies. Knowledge of analytics tools (e.g., Google Analytics, Firebase Analytics) to measure app performance and user behavior. Analytical Thinking: Analysing and synthesizing information to understand issues, identify options, and support sound decision making. Ability to understand and analyze business processes and requirements. Strong analytical skills to interpret data and use it to drive product decisions. Problem solving: Excellent problem solving and decision-making skills. Ability to prioritize tasks and make quick, informed decisions in a fast-paced environment. Attention to Detail: Working in a conscientious, consistent and thorough manner. Communication: Listening and communicating openly, honestly and respectfully with different audiences, promoting dialogue and building consensus. Excellent communication and collaboration skills to work effectively with both technical and non-technical stakeholders. Planning & Organizing: Reaching goals that are central to organizational success by making and following plans and allocating resources effectively. Result orientated: Demonstrates the effort, willingness, and ambition to achieving results. Meets objectives and responds proactively to avoid disappointing results. Teamwork: Working collaboratively with others to achieve organizational goals.
