About Human Pharmaceutical Business
With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients.

Job Description:
1. HCP centric insight analytics
- Enable multi-dimension customer insight and customer segmentation (customer tagging)
- Analysis customer needs/perference by customer segmentation
2. Design customer journey based on brand strategy and customer needs
- Understand and follow brand strategy, priority and promotion plan
- Define customer enagement channel, frequency, content
- Design customer journey fullfill brand promotion plan
- Design customer journey fullfill customer needs based on customer segmentation
3. Define customer engagement effectiveness metrics, with focus on customer satisfaction and customer impact
- Define customer journey successfully KPI
- Define customer satisfaction KPI
- Define qutantative and qualitative customer impact KPI
4. Manage omni-channel customer engagement execution
- Establish omni-channel customer journey execution plan with channel mix and content mix
- Cooperate with digital capability team and content team to support execution plan
- Cooperate with brand team and sales team to initial omni-channel customer journey implementation
5. Optimize customer experience and customer engagement satisfaction
- Regular internal/external feedback collection
- Monitoring and tracking customer satisfaction through feedback and insight
- Monitoring and tracking customer engagement effectiveness metrics
- Provide recommendation to cross-functional teams on omni-channel customer engagement skill improvements and digital capability, content improvements

Job Requirements:
- Experience in pharmaceutical industry at least 10 years
- Experience in brand strategy, brand campaign execution and HCP engagement
- Experience in digital marketing omni-channel HCP engagement, customer journey design
- Experience in cross team project coordination and management
- Ability to work in an international environment.
- Ability to work effectively in a cross-functional team environment.
- Experience in managing multiple stakeholders in a changing and flexible business environment
- High level culture awareness and ability to adapt
- Understand how to translate global direction into local business activities and initiatives
- Language: Fluency in oral and written English