Come Make the World With Us
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s beloved brands, including DEWALT, CRAFTSMAN, CUB CADET, STANLEY and BLACK+DECKER
The Job
As a Sr. Digital Marketing Specialist, you’ll be part of our Digital Marketing team located in Shanghai.
You’ll get to:
Deliver on-brand content to target audience group and ultimately deliver SBD financial business goals with targeted sales and assist on brand campaigns to deliver targeted results. Key measures should include content quality, effectiveness and on-time delivery, content system management, brand campaign execution, community operation effect.
Brand and content strategy
61 Develop brand content and communication strategy based on each brand's positioning and market/consumer insights.（2B direction）
61 Manage brand standards in China market according to the global brand guidelines.
61 Work closely with other marketing function to assist in the development of brand offline annual marketing calendar, brand theme, content column, brand activity plan, etc.
61 Develop a digital strategy to increase our brand visibility and preference on social media channels such as WeChat, TikTok, etc while tracking KPIs and ROI.
Brand Official Account Operation
61 Operate SBD WeChat and WeCom, such as marketing calendar, content planning and production, fans growth and activities, etc
61 Responsible for the operation and effect improvement of Douyin account, such as exposure, engagement, fan growth
61 Share short videos and Tiktok production with dealers, and help 5-10 dealers develop Douyin e-commerce business
Content Production and Offline Marketing Support
61 Develop vertical channel content to support 2B business based on offline sales channel needs，such as catalog、videos、graphics、 copywriting 、ppt
61 Lead the establishment of product learning platform, and make content and operation plans, support dealers to learn products and promote better in sales.
61 Manage and drive offline brand campaign to support 2B business, such as promotion activity ,roadshow, co-branding, pr, etc.
61 Cooperate with offline marketing team，optimize the dealer store and display，
61 Cooperate with offline marketing team，set up offline product experience center, and propose operation and marketing plan
The Person
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
61 4+ years’ experience in marketing, content production and management and community management.
61 Must be fluent in English and able to translate simple copy from English to Chinese.
61 Graphic design, Copywriting and Video editing experience is a plus (Photoshop, Illustrator, Premiere Pro).
61 Experienced in web, digital, social media, e-commerce and direct marketing terms and standards.
61 EC marketing, live streaming , community operation experience is a plus.
61 Tools or relevant industry experience is a plus.
61 Brand or digital asset management experience management experience - a plus.
61 Brand Knowledge: Understands product, users, motivations, and barriers.
And More
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
61 Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
61 Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera and online university.
61 Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
61 Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, ***, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.