About us:
Treasury Wine Estates (TWE) we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.
At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team – known for the experiences we create for our consumers, customers, partners, suppliers and our people.
About the position:
- Solid line to: Corp Affairs Director – Asia Chen Ma
- Dotted line to: PR & Corporate Communication Director-Penfolds China
1) Accelerate TWE and Penfolds’s reputation.
Develop and implement TWE China external (70%) & internal (30%) communication strategies as global Wine industry leader with sustainability growth mission and Bold Cultivate culture, following TWE global Corp Affairs and Corp Communication strategy.
2) Media relationship maintenance and expansion.
Establish good cooperative relationships with various mainstream media (including but not limited to newspapers, magazines, television stations, online media, etc.). Be responsible for daily communication, liaison, and coordination work, promptly respond to media requests, and provide high-quality news materials and reporting angles.
3) Media Content creation and management.
By working closely with media partners, with Melbourne Corp Comm team, lead and guide the team to create high-quality external communication content, including but not limited to press releases, media advisories, exclusive interview articles, company promotional materials, etc., to ensure that the content accurately conveys…
4) Corp Affairs support from communication perspective.
- Plan various corp affairs events communication plan, including, but not limited to, CIIE, Wine Fair, Wine Expo, media interviews to TWE leaders, industry seminars, corporate celebrations, etc.
- Be responsible for the overall planning, preparation, execution, and follow-up work of the events to evaluate effectiveness of comm activities.
5) Crisis public relations management.
- by working with media agency, establish and improve the company's crisis public relations and market sentiment around food safety, quality assurance, brand protection challenges
- Monitor best practices of benchmarking drinks companies and new trend of the industry around sustainability, category growth as market intelligence.
职位要求：
About you:
We are searching for an accomplished communications professional who is capable at delivering in a hands-on setting. You will bring a well-developed media network in China and the confidence to navigate an issues-rich environment.
1) Educational Background
- Bachelor's degree or above, with a preference for majors in journalism, communication, public relations, brand communication with Marketing, etc.
2) Work Experience
- 10+years of work experience related to public relations and communication. Those with experience in holding similar positions in well-known consumer goods enterprises or top public relations agencies will be given priority consideration.
3) Professional Skills
- Possess excellent news writing, copywriting planning, and content editing abilities, be able to proficiently write various press releases, advisories, promotional copy, etc., with clear, accurate, and engaging written expressions bi-lingual
4) Communication skills
- Proven ability to be responsive and manage competing priorities within a changing and fast-paced environment
- Experience in working in a matrixed environment and being able to balance the demands of regional and global corporate requirements
- Must be able to communicate fluently in both English and Mandarin
5) Social media skills
- Be proficient in using China mainstream social media in China, like LHS, Tiktok for corporate communication purpose;
- Very skillful to other key non-China social media like YouTube, Twitter for public communication purpose;
- Skillful at leveraging AI/ChatGPT for content monitoring and content generation/translation