Main Purpose of this role: summary
Develop a category growing strategy for each key customer, set a brand benchmark model in offline , and category value creation trade selling story
Lead category operation excellence and dynamic resource management to ensure top line business delivery
1. Category S&OP / Promotion & Baseline including TTS/Inventory management
- Take full responsibility of volume forecast and delivery and resource allocation with dynamic management
- Delivery sales TGT and TTS management
- Work with MKT/NCSP/KA sales Team to develop category/brand activation
- Close work with KA sales Team to customize the national category plan
2. Joint business planning and implementation
- Lead the signing of annual Joint Business Plan with customers, coordinate product portfolio, promotion plan and new product launch strategy.
- Drive in-store enforcement standards (e.g., shelf displays, promotional stacks, digital interactions) to ensure brand consistency
- In-depth analysis of customer business data (POS, inventory turnover, promotion ROI) to provide customized category growth solutions.
3. Category Innovation & Market insight feedback
- Work with NKA Planning team on innovation deployment team to fulfill category demand space
- Monitor competitive product dynamics and retail trends, output channel insights, and drive innovative channel projects
4. Cross-function Collaboration
- Collaborate with marketing, supply chain, and finance teams to optimize customer service processes (e.g., order fulfillment , account period management).
- Cooperate with the O2O team to integrate offline customer resources and online platform traffic.
职位要求：
Requirements:
- Prefer offline, esp. KA experience, better with KA management or Trade marketing experience
- 3 years FMCG working experience
- Good communication and business sense