Role & Responsibilities:
Job Definition (Key Purpose of the Job):
The senior analyst, Consumer & Shopper Insights (CSI) – APAC will support CSI team to deliver cross-brand initiatives from consumer trend watching, category analysis to shopper insight projects.
This position will require a high degree of collaboration with cross-functional teams including marketing, product, and omnichannel to drive the consumer -centric decisions across organization.

Who to work with
- APAC teams, e.g., teams in China and the rest of Asia
- Cross-function teams: marketing, merch and omnichannel teams

Responsibilities and essential job functions include but are not limited to the following:
- Support cross-brand product testing by coordinating research logistics, analyzing consumer feedback, and summarizing key findings to guide seasonal product buying and marketing decisions—helping reduce inventory risk and improve sales outcomes.

- Execute in-store customer experience studies for core brands including The North Face, Timberland, and Vans—assisting in data collection, analysis, and reporting to help brand teams optimize retail performance and enhance consumer satisfaction.

- Conduct category audits by gathering and analyzing competitive and consumer data to identify white-space opportunities and support early-stage go-to-market planning.

- Assist in regional consumer research for emerging brands like Icebreaker—helping to localize global assortments by identifying relevant design features, usage needs, and purchase drivers across APAC markets.
- Collaborate with internal stakeholders and external partners to ensure smooth execution of research projects, aligning timelines and deliverables across teams

Competency Requirements:
- Strong data analysis skills: Able to independently analyze and interpret quantitative and qualitative research data to identify key patterns, insights, and implications.

- Research execution: Proficient in supporting end-to-end research processes, including designing surveys, managing fieldwork, ensuring data quality, and preparing reports.

- Project coordination: Skilled in managing multiple projects across brands and markets, ensuring smooth execution and timely delivery in collaboration with agencies and internal teams.

- Stakeholder support: Comfortable working with cross-functional teams (e.g., marketing, product, omnichannel) to understand needs, share findings, and support decision-making.

- Effective communication: Able to summarize insights clearly in presentations and reports, using visuals and structured storytelling to communicate findings to business teams.

- Detail-oriented and organized: Strong attention to detail with the ability to manage timelines, track progress, and ensure accuracy across projects.

Experience

- 3+ years of hands-on experience in consumer insights or market research, ideally with a mix of in-house and agency-side exposure.

- Experience conducting quantitative research (e.g., surveys, product testing, segmentation, brand tracking) and basic qualitative research (e.g., focus groups, shop-alongs).

- Proficient in Excel and PowerPoint for data handling and report building; familiarity with SPSS or other statistical tools is a plus.

- Experience using data visualization tools such as Tableau or Power BI to support insight delivery.

- Experience collaborating multiple parties and managing operational tasks such as recruitment, testing logistics, and timelines.

Academic Qualifications
- Bachelor’s degree in data science, statistics or sociology related field is required