1.To work closely with brand team and sales team on holistic all channels, including on-trade, off trade, DPWS, direct sales, ecommerce on marketing resource allocation, planning, and performance tracking for all brands.
- Lead the team to further optimize current methodology on allocating trade related resources following the guidelines and schemes agreed
- Develop the methodology and the process to track the effective usage of promotion resources in on-trade and off-trade channels
- Develop joint business plan for key customers (national key accounts mainly), by co-working with key stakeholders
2.To lead digital marketing and social media engagement .
- To achieve yearly social media KPI by deploying right agency and continuously building content, ensure the content and visual follow 100% company and brand guidelines
- To manage mini program to achieve KPI on both member recruitment and commercial results
- To work closely with brand team on content development at key social media platform including wechat (channel account included), REDNOTE, etc.
3.To manage corporate mega events and visual identity .
- Manage mixed brand and/or ASC corporate events from creative, to plan, to execution and result tracking
- To develop POS and merchandising, creation of new items following schemes and budget agreed, quality and stock management
- Build up the process to optimize the mechanism continuously
4.To manage respective spending, to work on ad-hoc project, to conduct regular trade visits and consumer research upon request.

Requirements:
1. Minimum 6 years product management experience with wines /spirits and/or an international consumer goods company.
2. Marketing function related ：
61 Strong commercial marketing sense and be insightful on consumer understanding
61 Brand Management knowledge on brand
61 Good strategic thinking as well as logical analytical skills
3. Interpersonal & communication skills:
61 A high degree of personal presence with good networking, influencing and communication skills
61 Good negotiation and strong social skills
61 Strong presentation skills
61 Highly motivated individual, energetic, enthusiastic and team orientated
61 People management and motivational skills
4. Management skills
61 Objective and result orientated
61 Priority setting and follow up
61 Good time management
61 A good understanding of financial management