Who We Are
Born in 1980, Alexandre Mattiussi studied at Duperré fashion design school in Paris.
After formative experiences in several fashion houses - travelling between Paris, Milan and New York - the designer decided in 2011 to launch his own brand: AMI.
Created in Paris and inspired by this city ever since, AMI offers stylish and comprehensive wardrobes for men and women, blurring the boundaries between casual and chic.
The name AMI, the French word for friend, plays with the initials of Alexandre Mattiussi.
AMI captures a particular type of the French capital's nonchalance, one that is relaxed, authentic and friendly.
Key Accountabilities:
Job Title: Marketing Executive
Reports To: Marketing Manager
Division: Marketing & Communication
Mission: This position will be supporting 360 campaign launches, retail marketing, branding & commercial events and traditional media in China market.

Key Responsibilities
1. Retail Marketing
Assist in planning the annual retail marketing calendar to drive promotions and sales.
Collaborate with mall landlords to maximize brand visibility (online & offline: social media, magazines, OOH, etc.).
Manage marketing assets (digital & print) and coordinate with merchandising on key campaigns.
Adapt retail plans based on market trends and business needs.

2. 360 Marketing Campaigns
Support the development of local marketing strategies aligned with global brand direction.
Assist in executing multi-channel campaigns (digital, social, PR, etc.) to meet business goals.
Work cross-functionally with local and global teams for cohesive campaign delivery.

3. Branding & Events
Help plan and execute retail events, pop-ups, and in-store activations.
Oversee vendor coordination, production, and on-site logistics.

4. Traditional Media
Assist in media planning, buying, and execution (print, outdoor, etc.).
Liaise with global teams on asset selection and campaign monitoring.

5. Budget & Reporting
Support budget tracking and allocation to ensure cost-effective marketing spend.
Assist in gifting strategy (GWPs, VIP gifts) and post-campaign reporting.
Requirements
Bachelor’s degree (Marketing, Business, or related fields).
0–3 years of experience (open to fresh graduates; luxury/fashion background a plus).
Strong communication skills in English and Chinese.
Proactive, detail-oriented, and a team player.
Creative mindset with a willingness to learn.