You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your marketing role, you’ll help us deliver better care for billions of people around the world. It Starts with YOU.
Key Accountabilities This role is responsible for the end-to-end management of two Kotex product lines, driving innovation, product development, and go-to-market strategies. The candidate will lead cross-functional teams to deliver winning concepts, ensure seamless product launches, and create disruptive GWP products to enhance brand equity and sales performance
Key Accountabilities 主要职责 Key Measures 衡量标准
1 Front-end: Lead end-to-end product strategy for two product lines, owning business outcomes from concept to commercialization: - Champion disruptive innovation: Drive market-*** product concepts by understanding consumer insights, competitive dynamics, and emerging trends to define category-leading differentiation. - Act as project owner: lead cross-functional teams (R&D, CI, Supply Chain) to deliver superior product launches on time. - Elevate brand storytelling: Develop compelling product story and VI systems that resonate emotionally with consumers, ensuring consistent brand communication across all touchpoints. - Winning product concepts validated by consumer testing and market insights - On-time delivery of NPD projects with superior quality 2 Back-end: own the commercial playbook: Design and execute omnichannel activation strategies (digital, social, EC) to maximize product visibility and conversion. - Pioneer winning content formulas: Translate technical product advantages into visible storytelling (e.g., TikTok/Red content, live-streaming demos) that drive conversion - Lead agile media optimization: Partner with EC/digital teams to allocate budgets dynamically across omni-touchpoints. Efficiency-driven media & content strategy across platforms. 3 Lead GWP innovations that reinvent the menstrual experience to convey branding messages & drive conversion. - Own the GWP innovation pipeline: identify unmet consumer needs through menstrual period, initiate GWP innovations and responsible for the landing by collaborating with external creatives & manufacturers. Disruptive GWP launches
About You You’re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You’re also a college graduate with a degree in marketing, or a related area, and have at least 4 years of continuous work experience. What’s on Offer Here are just a few of the benefits you’ll enjoy working in this role for Kimberly-Clark:
