工作职责:
1、Team Development：
a）Leads a team of product managers by providing leadership, coaching, and training.
b）Drives and coordinates Integrated Brand Teams (IBT).
2、Brand Portfolio Management & Strategy Development：
a）Development of sales and investment targets for a group of brands (in-market and pipeline).
b）Develops brand strategies, promotional campaigns and tactical plans within marketing A&P budgets of defined group of brands, discusses with IBT.
c）Establishes market research programs & market insights for group of brands and monitors/anticipates market development (central and regional)
d）Provides input into strategic plan related to responsible brand segments and on ad hoc request from senior management
3、Market Intelligence：Maintaining healthcare environmental knowledge via analyzing the market performance, identifying trends, and comparing with competitor benchmark.
4、Cross-functional Collaboration：Work with sales team and medical team to map KOLs and develop KOL engagement plan to ensure strong brand endorsement from thought leaders.
5、Compliance with Applicable Policies：
a）Ensure the integrity of marketing activities in accordance with local, regional and corporate compliance policies.
b）Coach and provide guidance to the staff to be compliant.
任职资格:
85 At least 5 years brand management experience plus 2 years team leader experience
85 Good command of English, CET6 and above.
85 Good communication skills.
85 Good planning & organization skills.
85 Initiative, quick-learner.
85 At least Bachelor’s degree preferably with the major of clinical medicine or pharmacy.
85 Master degree or MBA is desired.