What are we looking for?
61To bring our vision of “WE MAKE A BETTER WORLD FOR PETS BY BRINGING TANGIBLE HEALTH BENEFITS THROUGH NUTRITION TO EACH CAT AND DOG” we requires a best-in-class brand communication team. As a core member of Royal Canin Brand communication team, this role is responsible for RC Rednote/Tiktok platform seeding (KOL collaboration, PGC/BGC/UGC content, Feeds ads and WOM management) and strategic project supports (content drawer/Pet ecosystem video,etc).
What will be your key responsibilities?
1、RC Rednote/Tiktik social platform planning & implementation
61Oversee RC Rednote/Tiktok platform for key franchises from KFS planning to daily implementation
61Lead BGC & UGC content creation to drive Pet owner engagement and WOM
61Lead PGC KOL selection, content co-creation with feeds ads and search keywords coordination
61Lead RC Rednote/Tiktok WOM management & SEO maintainance
61Drive X-function collaboration for social seeding needs to better convert Content to Commerce
61Supervise performance against Rednote/Tiktok KPIs with agency management, keep optimize and drive improvements in daily operation.
2、RC strategic projects planning & implementation support
61Co-pilot brand key projects successfully by closely collaborating with X-function team to reach & engage with young Gen-Z Pet owners for V-diet category education
61Support related projects planning & exection cross online & offline consumer touch-points to generate discruptive impact with scale among consumers especially Gen-Z (media/social/offline activation/community, etc)
61Lead total project management, including timeline control, key deliverables, budget planning and internal synergy
61Superise performance against project KPIs, keep optimize and drive improvements in daily operation.
3、Cross function engagement & Team capability empowerment
61Drive fundamental capaiblities building for individual and the team via marketing/consumer/competitor trend sharing, Digital & social best practice sharing and T&L, especially in Rednote & Tiktok.
61Keep cross function relationship to enhance collaboration across national marketing team and Pillar marketing/CA/Finance, etc.
What would be your Job Specifications/Qualifications？
61Bachelor degree or above in Marketing, Communication, Business or related field.
61Over 2 years experience in Rednote/Tiktok platform/Social MCN platform/New consumer brands, with proven practical expertise and solid skill set in platform planning (KFS) & implementation.
61Excellent interpersonal, project management, communication and influencing skills; ability to collaborate with different stakeholders including pillar marketing, global/regionll stakeholder and external agencies.
61Ability to think strategically and build engaging contents with strong leadership
61Rednote & Tiktok platform/MCN platform/ practical experience as plus.
61Good command of English and Chinese in both written and verbal.What can you expect from Mars?
61Work with diverse and talented Associates, all guided by the Five Principles.
61Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
61Best-in-class learning and development support from day one, including access to our in-house Mars University.
61An industry competitive salary and benefits package, including company bonus.
职位要求：
Same as Job Description