Digital Marketing Analyst – Ecommerce and Consumer Marketing Knowledge
GP Batteries, location: Shenzhen
About the Role

As a Digital Marketing Analyst, you will play a crucial role in analyzing marketing and ecommerce platform data, identifying trends, and providing actionable insights to improve GP Batteries digital campaigns and enhance GP brand online presence and sales performance in both China and oversea marketplace.
You will be responsible for turning data into stories and strategies that propel GP brand forward in the competitive digital market landscape. You will work closely with the internal marketing and ecommerce teams, external agencies and parties to implement data-driven campaigns and optimize our e-commerce platform for maximum efficiency and effectiveness.

Key Responsibilities

Analytical Insights and Reporting:
● Conduct ecommerce regional marketing strategies for local deployment.
● Analyze consumer behavior and preferences to tailor marketing strategies that resonate with the target audience.
● Consolidate competitor activities and new product launches, conduct detailed competitive analysis to identify opportunities and challenges within the China e-commerce landscape.
● Work with different departments, monitor and report on the performance of e-commerce campaign and daily operation, providing actionable insights to stakeholders.

Collaboration and Support:
● Review and analyze e-commerce KPIs, producing monthly reports for management and identifying trends and key insights, recommending and implementing solutions to drive marketing efficiencies and optimization.
● Provide support for e-commerce activities as needed, assisting in both offline media and online media planning and operation to ensure campaign well delivered.
● Stay abreast of the latest e-commerce trends and technologies to drive innovation and maintain a competitive edge.

Management Responsibilities:
● Manage external ISV agency to ensure adherence to strategic guidelines and oversee responsibilities on campaign or monthly basis.
● Functionally report to the Global Digital Marketing Director, with a dual role for local China e-commerce lead.

Qualifications
● Bachelor’s degree in Ecommerce, Marketing, Information System, Statistics, Math, or a related field.
● 3 years or above experience in both China and ASEAN e-commerce marketing operation or data analysis in marketing
● Familiarity with online marketplace platforms (for both China e.g. Tmall, JD and oversea e.g. Amazon, Shopee, Lazada, eBay) and marketplace data solution tools (e.g. JD Shangzhi, Tmall Databank, Bytedance Yuntu), digital marketing tools, and analytics software.
● Strong analytical skills and data driven thinking with the ability to interpret complex data and translate it into effective marketing strategies.
● Excellent communication and presentation skills in Mandarin and English, both written and verbal. Cantonese is a plus.


数字营销分析师 - 电子商务和消费者营销知识
GP Batteries，地点：深圳

关于职位

作为一名数字营销分析员，您将在分析营销和电子商务平台数据、确定趋势以及提供可操作的见解方面发挥重要作用，以改进超霸电池的数字营销活动，提高超霸品牌在中国和海外市场的在线形象和销售业绩。

您将负责将数据转化为故事和战略，推动 GP 品牌在竞争激烈的数字市场环境中不断前进。您将与内部营销和电子商务团队、外部机构和各方密切合作，实施数据驱动的营销活动，优化我们的电子商务平台，以实现***的效率和效益。

主要职责

分析洞察和报告：
为本地部署实施电子商务区域营销战略。
分析消费者的行为和偏好，定制能与目标受众产生共鸣的营销策略。
整合竞争对手的活动和新产品发布，进行详细的竞争分析，以确定中国电子商务领域的机遇和挑战。
与不同部门合作，监控和报告电子商务活动和日常运营的绩效，为利益相关者提供可操作的见解。


协作与支持：
审查和分析电子商务关键绩效指标，为管理层编制月度报告，并确定趋势和关键见解，建议和实施解决方案，以提高营销效率和优化。
根据需要为电子商务活动提供支持，协助线下媒体和线上媒体的规划和运营，确保活动顺利开展。
掌握最新的电子商务趋势和技术，推动创新，保持竞争优势。

管理职责：
管理外部 ISV 代理公司，确保遵守战略方针，并监督活动或每月的责任。
向全球数字营销总监汇报工作，同时兼任中国本地电子商务主管

资格要求
电子商务、市场营销、信息系统、统计、数学或相关专业本科学历。
3 年或以上中国和东盟电子商务市场运营或市场数据分析经验
熟悉在线市场平台（中国如天猫、京东，海外如亚马逊、Shopee、Lazada、eBay）和市场数据解决方案工具（如京东商城、天猫数据库、Bytedance Yuntu）、数字营销工具和分析软件。
具有较强的分析技能和数据驱动思维，能够解读复杂数据并将其转化为有效的营销策略。
出色的普通话和英语书面及口头沟通和表达能力。熟悉广东话为佳。

GP电池业务版块，工作地点：深圳