Job Scope
The Customer Strategy, Insights, and Innovation (CSII) Division is dedicated to cultivating customer-centric capabilities across the Club ecosystem and shaping customer strategies that drive business growth. Through a data-driven approach, the Division strives to achieve a 360-degree understanding and insights of owners, members and customers, enabling the seamless design of end-to-end customer experiences across online and offline channels. This is achieved by integrating Clubwide customer data onto a unified platform, creating a single view of our customers that empowers us to deliver personalised offers and unique experiences.
The Deputy Executive Manager, Mainland Digital Experience reports to the Executive Manager of China Digital Strategy and Innovation and is responsible for supporting the executives in developing China's digital strategy roadmap, building China customer base via the ecosystem formation and delivering the end-to-end digital experience for customers. They are also responsible for leading internal teams, managing vendors and IT in programme management, development and delivery of digital solutions, and collaborating with various departments / teams for the seamless deployment of solutions.
Candidate with less experience will be considered for the position of Senior Manager.
QUALIFICATIONS / EXPERIENCE
61 At least 7 years of management experience with proven record of developing and executing digital experience strategies in China
61 Familiarity with the cultural and business environment in China, particularly related to digital experiences
61 Experience in digital transformation in consumer and entertainment industries
61 Knowledge in customer acquisition and engagement through China digital platforms, including WeChat mini-programs, Xiao HongShu, DouYin, etc.
61 Experience in IT development and agile approach
61 Excellent strategic partnership and vendor management
61 Excellent communication and leadership skills
TECHNICAL SKILLS
61 Experience in product ownership and management, including defining product vision, roadmap planning, prioritization, and collaboration with cross-functional teams for successful product development and deployment
61 Proficiency in applying design thinking methodologies and ideation frameworks to foster innovation
61 Knowledge of IT development processes, project management methodologies, and agile practices
61 Familiarity with UX design principles and best practices to create engaging and intuitive digital experiences for customer
61 Proficiency in leveraging data analytics tools and techniques to gather insights and make data-driven decisions