OVERVIEW OF ROLE

Reporting to the Commerical GM with a dotted line to APAC Marketing Director, this role will be a leader within our team. You will work cross-departmentally with Global Marketing and the Commercial leads to drive strategic partnerships, retail programs, communication efforts, and marketing programs to build the BOA brand, create consumer awareness and demand, and drive sales.

Job Location: Shenzhen/Shanghai/Xiamen/HongKong/other city in Guangdong

CORE RESPONSIBILITIES
- Regularly role model BOA's values and Leadership Model to your team and others
- Support the APAC Marketing Director in the development of the annual marketing operating plan
- Act as the expert in the Greater China market as it relates to marketing performance providing a point of view on which tactics are driving success for BOA and our brand partners
- Build and maintain relationships with key athletes and communities within our target industries. By partnering with these influential figures, you will drive the credibility of the BOA brand and its products in the Greater China market.
- Work with our Commercial and Brand Partner teams to ensure key product launches are supported and omni-channel go-to-market plans are developed and executed
- Own and drive retail and consumer education programs that communicate the performance benefits and value-add of the BOA Fit System
- Effectively build product knowledge as well as BOA brand awareness in physical and online stores in a scalable way
- Build strategic relationships with BOA’s top stores in key cities to deliver critical ***-hand insights to all stakeholders
- Manage and monitor the digital BOA Partner Portal (BOA’s B2B platform for retailers and brand partners) and help grow portal sign-ups and engagement metrics
- Lead communication efforts across other regional teams (EMEA/NA) to set and execute aligned global plans, identify best practices, provide support, and create strong global collaboration
- Interact with Brand Partners to ensure BOA Brand Standards are adopted by BPs and BOA messaging is amplified through BP channels (website, social channels, newsletters, etc.)
- Plan, execute, and report on key performance indicators (KPIs) for all Marketing initiatives
- Maintain an expert understanding of media landscape and work with PR agency to build strategic relationships with the outlets critical to achieving BOAs short and long-term goals
- Manage Marketing budget, aligning with APAC Marketing Director and Commercial Teams
- Work closely with the Global Digital Manager to ensure an expert understanding and operational proficiency of BOA’s platform architecture/CMS/tools, as well as ensuring future regional needs are briefed, aligned and where relevant, integrated into the global platform development plan
- Execute effective community management of consumer/user comments and requests through our digital platforms, ensuring that they are handled quickly and in accordance with BOA’s values
- Manage relationships with external partners (agencies, suppliers, content creators, personalities), ensuring briefing, budgeting, contracts, review and compliance are carried out professionally and in line with BOA guidelines and operating principles

REQUIRED QUALIFCATIONS
- University degree in marketing or related field
- 5-7 years of marketing experience
- Retail and digital marketing experience. Sports marketing experience a plus.
- Experience in the creation of educational material and the training of staff
- Fluency in English and Mandarin
- Willingness and ability to travel 20% both domestically and internationally
- A deep passion for technical products and their story (market opportunity, research, design, testing and validation, end-user benefit etc.)
- A data driven mindset with the ability to spot trends and themes, and communicate insights to stakeholders
- Proficiency in Microsoft Excel, PPT, Google Analytics, CMS, and the management/administration of social accounts (WeChat, Weibo, Douyin, YouTube, Linked In, Facebook, Instagram)
- Ability to collaborate, clearly communicate, and build relationships with diverse groups of people across the globe
- Comfort and experience building and delivering public presentations
- Desire to use your organized project management approach to maintain our fast pace and manage multiple deadlines

WE OFFER
We’re committed to helping our people be themselves, be well, and grow. We’re proud to offer a creative work environment with a range of benefits no matter where you are around the world.

- Competitive remuneration package inclusive of annual performance bonus
- Flexible working policy, Competitive Paid Time Off plans in the industry, including Annual Leave starting from 14 days, Birthday Leave, 4 weeks’ Long Service Leave, 5-day working week and early releases on Fridays and major holidays’ eve
- Comprehensive healthcare plans including medical, dental and annual health check
- Fun, friendly, inclusive workplace with social adventures and activities, including pantry supplies with snacks, fruits and drinks, and meal gatherings
- Free products
- Casual dress code
- Related social insurance based on local policy