About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
Job Responsibilities:
61 Market Analysis & Consumer understanding:
o Understand the trend of entertainment industry and evolvement of consumer needs across different segments, to develop insights and drive actionable next step to cope with the changes.
o Articulate market insights and identify business potentials for driving business growth through incorporating multiple sources of data and information.
61 Business Analysis & Strategy Development:
o Conduct business reviews and apply the learnings into business strategies, develop comprehensive marketing strategic plans & by-campaign brief with Go-to-market strategies to drive HKDL brand awareness, achieve business goal (attendance, hotel occupancy & overall revenue) across China.
61 Team Collaboration & Campaign Execution:
o Establish partnership with cross-functional working teams (Activations, Customer Engagement, eCommerce, etc.) to implement multi-channel marketing plans and deliver various initiatives.
61 Performance analysis & Budget Management:
o Evaluate performance against KPI, partner with Consumer Insights to: (1) develop consumer understanding initiatives ; (2) track campaign performance and brand health measures ; (3) evaluate potentials to tap various consumer segments
o Manage and develop annual budget plan and by-quarter budget forecast.
Job requirements:
61 Bachelor’s degree holder, major in marketing or business
61 8 years of marketing experience in the China market
61 Deep understanding in China digital platforms including WeChat, Xiaohongshu & Douyin.
61 Marketing experience for fast-paced work environment preferred.
61 Substantial understanding in the rationale and professional interpretation of consumer research. Strong capability in articulating consumer & market insight.
61 Strong analytical and project management skills.
61 Strong interpersonal skills to interact with a broad range of stakeholders internally and externally.
61 Media knowhow to derive media brief and assessment on media recommendation. Given the wide use of touch point marketing, needs to be equipped with disciplined training gained from conventional marketing for evaluating use of unconventional media are essential.